Social Content Producer

USA (Remote)

$86K/yr – $110K/yrMid LevelFull time

Posted 4 hrs ago

Job Summary

Own end-to-end, platform-native content creation for TikTok, Instagram, and Pinterest, from concept through publish, while growing a creator network and delivering timely, trend-driven output.

Job Description

Responsibilities

  • Concept, shoot, and edit original, platform-native content across TikTok, Instagram, and Pinterest, increasing creative output and consistency.
  • Produce visually compelling recipes, food photography, grocery inspiration, and lifestyle content that makes people want to watch, save, and share..
  • Quickly turn trends, cultural conversations, and everyday observations into timely, entertaining content that’s relevant to our target audience.
  • Collaborate with the Social team to bring recurring series, man-on-the-street interviews, and social-first concepts to life..
  • Capture BTS at shoots and create low-lift graphics, templates, and assets that support always-on programming..
  • You’ll expand our creative capacity by cultivating a strong network of freelance creators, production partners, and agencies, making it possible to produce more great work at scale.

Requirements

  • A strong portfolio showcasing exceptional creative taste and original, social-native content across TikTok, Instagram, and/or Pinterest.
  • Hands-on experience shooting, editing, and producing short-form video independently, with proficiency in CapCut and native editing tools. You can take a piece from concept to publish without a production team.
  • Strong visual instincts across video, photography, food styling, and simple social design. You know when content should feel lo-fi, editorial, or polished.
  • Ability to move quickly, turning cultural moments and trends into engaging content within hours without sacrificing quality.
  • Proficiency in lightweight social design, including creating graphics, text overlays, carousels, and reusable templates for recurring content franchises across TikTok, Instagram, and Pinterest.
  • Genuine passion for food, cooking, pop culture, and internet trends, with an instinct for what makes content worth watching and sharing.
  • Comfortable appearing on camera, conducting street interviews, and capturing behind-the-scenes content.

Preferred

  • Experience producing food, recipe, or lifestyle content for consumer brands.
  • Familiarity with food styling, recipe development, or working alongside culinary talent.
  • Comfortable directing talent and producing lo-fi social shoots.
  • Experience capturing behind-the-scenes content at brand activations, creator collaborations, or live events.
  • Experience using performance insights to iterate on creative formats and improve content engagement.
Instacart logo

Instacart

3.5 Glassdoor

Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company.

Founded in 2012
San Francisco, CA, US
23K employees (8,788 in marketing)
58% recommend to a friend
60% CEO approval

Salaries

Posted range

$86K/yr – $110K/yr

Taken straight from the job posting.

Social Media median pay in the United States

$78K/yr

Most pay falls between $64K and $100K. Based on 4,140 salaries.

See all Instacart salaries

Funding

Total Funding
$2.9B
Last Raise
$232M
Private Equity, 4 years ago

Funding History

  • Nov 2021
    Private Equity • $232M
  • Sep 2021
    Secondary Market
  • Mar 2021
    Private Equity • $265M

Traffic Signals

Monthly Visitors
39.8M
Monthly Google Ads Budget
$5.6M
Traffic Source Mix
Search
33.1%
Direct
60.9%
Referral
4.3%
Social
0.7%
Paid
0.8%

Headcount Trend

Current headcount: ~23.8K
Instacart logo

Social Content Producer

Instacart · USA · Remote