Social Media Manager, New Brand Launch

Responsibilities

• Launch and run the brand's TikTok, Instagram, and Digital presence: handles, bios, grid aesthetic, content pillars, and a documented voice and style guide the team can carry forward
• Own the content calendar and hold a consistent publishing cadence tied to product drops and the on-shelf date
• Produce content yourself. Concept, shoot, and edit mobile-first video and stills, at a volume of roughly 15 to 20 pieces per week across formats
• Work with Jada's in-house photographer to develop and produce content, briefing shoots and directing what you need for the channel
• Brief and manage our influencer agency: review creator lists, approve concepts, hold them to dates, and make sure campaign assets get reused across owned and retail channels
• Run seeding directly where it makes sense, with budget behind it
• Manage community daily. Comments, DMs, and moderation, with the care a girls brand and a young audience require
• Route all content through licensor approval, building far enough ahead that a 15 business day turnaround does not stall the calendar
• Cut content down for Target and Walmart retail media placements
• Support paid social with creative built for the format, working alongside our media partner

Requirements

• 3 to 5 years running social for consumer brands, in-house or agency, including at least one launch you can walk us through end to end
• A reel or portfolio of owned-channel work with real numbers behind it, not just deliverables
• Self-sufficient production. You shoot and edit your own work to a high standard on a phone or a small kit, and you can also write a clear brief and direct a photographer or an agency
• Fluent in CapCut, Premiere, or equivalent, plus Adobe or Canva for statics
• Real understanding of the girls, kids, family, or youth lifestyle space, and of the fact that on most platforms your audience includes the parent holding the credit card
• Trend literacy with judgment. You know which trends fit a brand and which ones cheapen it
• Comfortable using AI tools to speed up scripting, editing, and variant production without letting the work look generated
• You think about what sells product, not only what performs on the feed
• Comfortable on camera is a plus, not a requirement
• Based in the Los Angeles area and able to be at our City of Industry office two days a week