Social Media Director

Responsibilities

• Strategic Communication & Brand Architecture, Force-Wide Advisory, Training, & Technical Support, Content Capture & Analytical Optimization
• Architect, implement, and manage the comprehensive social media strategy for all CNSP communication plans, ensuring alignment with U.S. Pacific Fleet, Navy-wide, and national strategic objectives.
• Conceptually design and execute campaigns that clearly communicate the operational readiness, lethality, and strategic value proposition of the Surface Force to global audiences.
• Translate complex, approved public affairs narratives into highly polished, visually appealing electronic media. Utilize professional layout techniques, infographics, vector-based photo illustrations, and high-impact typography to maximize audience engagement.
• Perform rigorous quality control, proofreading, copyediting, and fact-checking on all draft content to ensure typographical accuracy and alignment with Navy style guides and operational security (OPSEC) parameters.
• Support the PAO by delivering high-visibility briefings on social media strategy, policy, and digital safety to Prospective Commanding Officers (PCOs), Prospective Executive Officers (PXOs), and Command Master Chiefs (CMCs).
• Represent the CNSP PAO at Fleet Public Affairs Centers (FLTPACENs) as the primary, authoritative SME for social media operations and emerging platform trends.
• Serve as the technical and policy help desk for both ashore and afloat commands. Provide expert guidance to Unit Public Affairs Representatives (UPARs) on setting up official channels, obtaining platform verification, and recovering compromised, locked, or deactivated unit accounts.
• Develop and deliver curriculum-based social media training programs, best practices, and standard operating procedures (SOPs) for UPARs and command leadership teams.
• Utilize professional mobile and studio content-gathering techniques, including specialized lighting, composition, and audio capture, to generate organic "on-the-deckplates" and shipboard multimedia.

Requirements

• Bachelor’s Degree in Communications, Marketing, Public Relations or related field
• At least five (5) years of progressive professional experience in enterprise-level social media management, brand strategy, or military public affairs (specifically U.S. Navy) is highly preferred.
• Active Secret Clearance – Required