Social Media & Marketing Intern

Responsibilities

• Content Creation: Create and manage engaging campus-specific content, including photos, videos, Instagram stories, reels, interactive posts, and other creative digital content
• Content Planning: Develop and maintain a social media content calendar aligned with university events, athletics, campus traditions, student activities, and seasonal trends
• Audience Growth & Engagement: Grow and engage our social media following through authentic interactions with students, alumni, fans, and campus communities
• Campus Collaboration: Connect with students, campus creators, and student organizations to identify content opportunities, encourage user-generated content, and expand our reach
• Marketplace Growth: Help convert social media followers into registered users, active boutiques, and increased marketplace adoption
• Marketplace Promotion: Highlight seller listings, new boutiques, featured products, and opportunities for students to buy and resell through Bleacher Boutiques
• Brand Awareness & Mission: Create content that communicates our commitment to sustainability, collegiate resale, and giving back to university communities
• Performance Tracking: Monitor social media engagement, follower growth, content performance, and other relevant metrics to identify opportunities for improvement
• Trend Research & Creative Strategy: Stay current on social media trends, campus interests, and emerging content formats, and recommend creative ideas to strengthen our digital presence
• Marketing Support: Assist with digital campaigns, promotional materials, collaborations, and other marketing initiatives as needed

Requirements

• Current enrollment at one of our participating universities
• Strong familiarity with Instagram, TikTok, and current social media trends
• An understanding of campus culture, university traditions, athletics, and student interests
• Creativity and an interest in producing engaging social media content
• Strong written and verbal communication skills
• Organizational skills and the ability to manage a content calendar and meet deadlines
• A proactive, collaborative attitude and willingness to contribute new ideas
• An interest in marketing, entrepreneurship, retail, sustainability, or brand development
• The ability to work independently and take initiative

Preferred

• Managing social media accounts for a student organization, small business, personal brand, or campus group
• Photography, short-form video creation, or video editing
• Experience with Canva, content scheduling tools, or social media analytics
• Involvement in sororities, fraternities, student organizations, or campus leadership
• Coursework in marketing, communications, business, or related fields