Instacart logo

Instacart

Brand · Computer Software

3.5

Company overview

Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company.
Founded in 2012
San Francisco, CA, US
23K employees (8,788 in marketing)
58% recommend to a friend
48% positive business outlook

Salaries

Typical salary range

$98,000 – $132,000

/ yr

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People

Hiring activity

Open marketing jobs over time

38 open now

Headcount trend

Company growth over the last 12 months

Headcount +7.2% year over year

Funding

Total funding

$2.9B

Last raise

$232M

Private Equity, 4 years ago

Funding history

Nov 2021

Private Equity Round Instacart · $232M

Sep 2021

Secondary Market Instacart

Mar 2021

Private Equity Round Instacart · $265M

Oct 2020

Private Equity Round Instacart · $200M

Jul 2020

Private Equity Round Instacart · $100M

Jun 2020

Venture Round Instacart · $225M

Audience

Monthly website visitors
39.8M
Month over month+8%
Quarter over quarter-0.6%
Top sourceDirect (60.9%)
Ad budget per month$5.6M
Average search rank45.8
Traffic source mix
Direct
60.9%
Search
33.1%
Referral
4.3%
Paid referral
0.8%
Social
0.7%

LinkedIn followers

Follower count and growth

Total followers

282.8K

12-mo growth

+24.9%

Monthly growth

+2.8%

News

Links