Senior Product Marketing Manager

Responsibilities

• Build a strong understanding of customer needs, buyer expectations, market trends, and competitor strategies in the product areas you support.
• Develop positioning, messaging, and value propositions that clearly communicate our products’ benefits and differentiation.
• Connect product stories to the broader Justworks platform narrative and tailor messaging to key audiences and use cases.
• Develop competitive narratives and practical enablement that help customer-facing teams position our products with confidence, address objections, and strengthen customer conversations.
• Bring customer, product, and market insights into product planning, prioritization, and roadmap decisions.
• Partner with Product and Design to identify unmet needs and assess market opportunities.
• Develop go-to-market strategies for new products and major features, including target audiences, positioning, channels, success measures, and launch sequencing.
• Lead launch readiness with Product, Marketing, Revenue, Customer Success, and other partner teams.
• Partner with Growth, Lifecycle Marketing, Sales, Partnerships, and Customer Success to support awareness, conversion, adoption, and expansion.
• Use customer feedback, product data, and frontline insights to improve onboarding and ongoing engagement.

Requirements

• 5-8 years of experience in product marketing, product strategy, growth, or a related B2B SaaS function, with a track record of bringing products to market and driving measurable business outcomes.
• Experience owning positioning, messaging, go-to-market strategy, and adoption for complex products or multi-step customer workflows.
• Strong customer and market research skills, with the ability to synthesize qualitative and quantitative insights into clear product and go-to-market recommendations.
• Outstanding storyteller who can translate operational, technical, and compliance-driven capabilities into compelling value for customers, prospects, executives, and customer-facing teams.
• Demonstrated ability to influence product strategy and roadmap decisions through customer insight, competitive intelligence, product data, and business context.
• Proven experience leading cross-functional initiatives and influencing stakeholders across Product, Engineering, Design, Revenue, Marketing, Customer Success, Compliance, and Operations without direct authority.
• Strong analytical and strategic thinking skills, with experience defining success metrics and evaluating launch performance, product adoption, customer engagement, and business impact.
• Experience in workforce management, HR technology, payroll, time and attendance, scheduling, compliance, fintech, or other SMB-focused software is strongly preferred.

Benefits

• great benefits, wellness program offerings, company retreats