Senior Retail Marketing & Retail Partnerships Manager

Responsibilities

• Retail Marketing Strategy & Channel Planning
• Own the annual and quarterly retail marketing calendar across owned and operated stores and retail partner locations
• Set the retail channel plan — what runs where, when, and why — aligned to key sales periods, product launches, and brand moments
• Provide retail channel input to the Marketing team on creative, messaging, and format requirements before assets go into production
• Partner with the Marketing and Growth teams on geo marketing plans tied to store trade areas, translating national brand moments into market-level activation
• Feed door-level performance and local market insight back into growth and lifecycle planning
• Identify growth opportunities across the retail footprint and propose programs that drive incremental revenue
• Build & Own Retail Communications
• Build Tonal's retail communications function from the ground up — corporate communications and field communications for owned and operated teams and retail partners
• Establish the recurring communication rhythm: what is launching, what is promoting, what changes on the floor, and what the team needs to say

Requirements

• 5+ years of marketing experience, with a minimum of 3 years in a retail, channel, or partner marketing role
• Demonstrated success developing and executing retail marketing programs at scale
• Experience across both owned retail and partner retail channels
• A builder: you have created a program, a process, or a communications function that did not exist before you got there
• Exceptional written communication
• Hands-on print production and vendor management: you have checked the spec, chased the vendor, and seen the install through
• Planogram and visual merchandising fluency across multiple store formats
• Experience managing partner relationships and co-op or program budgets
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
• Comfortable presenting to senior internal and partner stakeholders

Preferred

• Experience in consumer electronics, fitness, or premium lifestyle categories
• Experience with high-consideration, demo-dependent products above a $1,500 price point
• Has built a retail or field communications program from scratch
• Experience in a revenue-share, dealer, or franchise retail model
• Familiarity with retail media networks (e.g., Best Buy Ads, Target Roundel)
• Background working with creative agencies and managing end-to-end production workflows
• Exposure to inside sales, direct sales, or a commercial target