Tonal logo

Tonal

Brand

2.8

Company overview

Tonal is the ultimate strength training system, giving you the expertise of a personal trainer and a full gym in your home. Now with a completely reimagined reformer experience, featuring expert guidance from coach Kristin McGee. Learn more about Pilates on Tonal here: https://tonal.com/pages/pilatesView open roles at www.tonal.com/careers.All official Tonal career communication will come from a @tonal.com email address. If you are ever uncertain of whether a solicitation is from Tonal or an approved recruiting partner of ours, please reach out to careers@tonal.com.
Founded in 2015
San Francisco, California, USA
400 employees (64 in marketing)
tonal.com
27% recommend to a friend
23% positive business outlook

Salaries

Typical salary range

$50 – $55

HOUR

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People

Founders

Darren MacDonald
Darren MacDonald
Chief Executive Officer
LinkedIn

Hiring activity

Open marketing jobs over time

4 open now

Headcount trend

Company growth over the last 12 months

Headcount +3.9% year over year

Funding

Total funding

$580M

Last raise

$130M

Series Unknown, 3 years ago

Funding history

Apr 2023

Venture Round Tonal · $130M

Mar 2021

Series E Tonal · $250M

Sep 2020

Series D Tonal · $110M

Apr 2019

Series C Tonal · $45M

Jun 2018

Series B Tonal · $30M

Oct 2016

Series A Tonal · $12M

Audience

Monthly website visitors
433.4K
Month over month+9.2%
Quarter over quarter+23.6%
Top sourceSearch (46.5%)
Ad budget per month$26.8K
Average search rank46.9
Traffic source mix
Search
46.5%
Direct
42.3%
Referral
6.4%
Social
2.4%
Paid referral
2.3%

LinkedIn followers

Follower count and growth

Total followers

51.3K

12-mo growth

+13.6%

Monthly growth

+1.5%

News

Links

tonal.comLinkedInCrunchbaseX (Twitter)
Glassdoor