Manager, Partnership Marketing

Responsibilities

• Manage a portfolio of corporate partners, leading the onboarding, planning, execution, and optimization of sponsorship programs across traditional media, digital and social assets, in-arena activations, hospitality, experiential marketing, promotions, and community initiatives
• Serve as the primary day-to-day contact for assigned partners, building strong relationships and delivering exceptional service while ensuring all contractual commitments are executed accurately, on time, and at the highest standard
• Develop, execute, and measure integrated sponsorship platforms that align partner objectives with Seattle Kraken and Climate Pledge Arena business goals. Manage timelines, stakeholder communication, and asset fulfillment to maximize partner value and long-term retention
• Collaborate cross-functionally with internal departments including, but not limited to: Marketing, Game Presentation, Digital, Social Impact, Ticketing, Operations, to deliver innovative and impactful partner programs
• Create and present Proof of Performance reports, mid-season reviews, and end-of-season recap presentations that clearly demonstrate partner value. Track key performance indicators, provide strategic recommendations, and identify opportunities to enhance activation effectiveness and maximize ROI
• Identify opportunities to grow partnership value through strategic recommendations, new activation concepts, emerging platforms, and creative solutions that help partners achieve their business objectives
• Proactively engage with sponsors and internal stakeholders to identify challenges, solve problems, and ensure the Partnership Marketing team consistently exceeds expectations and delivers best-in-class service
• Support partnership renewal efforts by identifying opportunities, preparing recap materials, and demonstrating measurable value and impact
• Assist with game days, special events, partner hospitality programs, community initiatives, and other projects as assigned by leadership

Requirements

• 5+ years of relevant work experience
• Bachelor’s degree in business, sports administration, marketing or another related field or an equivalent combination of education and experience in the field
• Previous activation and account management experience with a professional sports team and/or sport marketing agency
• Strong personnel management, communication, time management and organizational skills with proven ability to multi-task and manage projects on strict deadlines
• Creative problem solver with the ability to quickly understand brands/partners’ business models and how to grow their business
• Must be able to work in a fast-paced environment and ambiguous environment; handle multiple tasks with the ability to reprioritize and shift priorities quickly

Benefits

• Company-paid medical, dental, and vision insurance, including premiums for eligible dependents enrolled in the plans
• Company-paid life insurance and short & long term disability insurance
• Company-paid employee assistance program and Headspace subscription
• Flexible spending accounts and voluntary accident, critical illness, and hospital indemnity insurance available
• Company-paid Orca card
• 401k (pre-tax and Roth) with Company match up to 4%
• 10 vacation days, 3 personal holidays, and accrued sick time
• Minimum 10 paid holidays per year
• Paid parental leave
• Kraken ticket stipend and employee only pre-sale opportunities to non-Kraken events