Sr. Partner Marketing Manager

Responsibilities

• Own and execute joint go-to-market and demand generation campaigns with a portfolio of ISV/SDC partners targeting small and medium-sized businesses (SMBs).
• Develop compelling partner value propositions, co-marketing strategies, and "better together" messaging.
• Collaborate with software partners and creative agencies to launch integrated marketing campaigns across digital channels, including LinkedIn, display advertising, content syndication, and webinars.
• Guide partners through campaign readiness, execution, and performance optimization.
• Manage multiple partner relationships, timelines, deliverables, and stakeholder expectations.
• Track campaign engagement, conversions, and performance metrics to identify opportunities for improvement.
• Provide regular program updates, communicate risks, and ensure successful delivery of partner marketing initiatives.

Requirements

• Significant experience in B2B partner marketing, ISV marketing, channel marketing, or partner-led GTM programs within enterprise technology.
• Proven success developing and executing joint marketing campaigns with software companies or technology partners.
• Strong understanding of the SMB technology market and modern digital demand generation strategies.
• Experience managing external partners, agencies, and cross-functional stakeholders.
• Excellent program management, communication, and relationship-building skills.
• Ability to operate independently, prioritize competing initiatives, and deliver results in a fast-paced environment.
• Proficiency with Microsoft 365, Copilot, and AI-powered productivity tools.

Preferred

• Previous experience as a Microsoft FTE, vendor, or consultant supporting partner marketing, ISV/SDC programs, or ecosystem GTM initiatives.
• Familiarity with cloud marketplaces, commercial marketplace offers, partner co-marketing, and co-sell motions.
• Experience working with Cloud Solution Providers (CSPs), software publishers, or SMB-focused technology partners.