Field Marketing & Partnerships Manager

Responsibilities

• Field Marketing Strategy
• Develop and activate the US field marketing strategy end-to-end, from planning to execution to measurement
• Identify the events, associations, and formats that reach VP Facilities, CIO, and CFO buyers in priority sectors, and build Willow's presence within named accounts
• Build and own Willow's annual field marketing calendar, spanning owned events, industry conferences, speaking engagements, partner co-hosted webinars, and executive roundtables
• Identify and execute net-new and existing events and field tactics that reach Facilities, IT, and Finance leaders most effectively
• Make fast, informed decisions about where we need to be and how to differentiate our presence to maximize impact
• Event production & execution
• Manage end-to-end event production, from pre/post-event communications to booth materials, swag, and run-of-show logistics
• Build scalable processes, templates, and playbooks — documentation that enables the entire team to operate consistently and that someone else could scale from in year two
• Pipeline & performance

Requirements

• 4–6 years of experience in field marketing, demand generation, or event operations at a B2B SaaS or technology company (early-stage or high-growth preferred
• Track record of owning end-to-end event execution, from strategy through post-event attribution
• Hands-on experience building things: landing pages, email campaigns, collateral, and presentations
• Proficiency with Salesforce or Dynamics CRM, Marketo or equivalent marketing automation, Figma or Canva, and Google Workspace or Microsoft 365
• Comfort using AI tools (Claude, ChatGPT) as daily production tools
• Demonstrated ability to connect field programs to pipeline outcomes
• Experience building or operationalizing a partner/association engagement cadence — co-marketing campaigns, joint events, and regular touchpoints (e.g., industry associations, chapter programs)
• US-based, fully remote; strong preference for candidates located in WA, TX, NY, CA, NC, NV, MI, MA, MD, IL, GA, FL

Preferred

• Experience on a lean marketing team where you wore multiple hats
• Background in enterprise SaaS, facilities, real estate, sustainability, or built-environment adjacent verticals
• Experience with industry association relationships or partner co-marketing programs
• Exposure to strategic partnership structuring (deal terms, revenue share)
• Willingness to travel to events (15–20% annually)
• WordPress or CMS experience for landing page builds
• Prior experience with higher education or healthcare verticals
• Speaking and thought leadership program management

Benefits

• HEALTH COVERAGE
• Medical, dental, vision, STD, LTD, Life & AD&D
• 100% of employee premiums covered; 95% of dependent premiums covered by Willow.
• RETIREMENT
• 401(k) with 100% company match on the first 5% of contributions.
• TIME OFF
• 20 days accrued vacation + 10 days paid sick leave + 8 paid holidays per year.
• PARENTAL LEAVE
• Willow-paid parental leave, coordinated with applicable state leave programs.
• TRAVEL