Community Manager (Contract)

USA (Remote)

$50/hr – $55/hrEntry LevelContract

Posted 3 months ago

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Job Summary

Drive and grow an engaging Tonal member community by leading daily participation, mentoring content, and coordinating coach involvement to deepen engagement.

  • Must-have: Proven experience building and engaging online communities.
  • Standout: Own community programming with monthly challenges to drive workout consistency.
  • Standout: Ability to partner with coaches and cross-functional teams to propel participation.

Job Description

Responsibilities

  • Lead Community Engagement
  • Actively participate in the community daily—commenting, encouraging, and answering questions to maintain a high level of responsiveness
  • Set the tone of the community as supportive, motivating, and inclusive
  • Ensure high-quality posts and member contributions are acknowledged and amplified internally
  • Drive Conversations & Content
  • Create and guide engaging discussions using content from Tonal channels, coaches, and members
  • Develop thoughtful prompts and conversation starters to encourage participation (3–5 per week)
  • Keep community resources, guides, and pinned content organized and up to date
  • Work with Channel Strategist to execute content and product feature education and promotion
  • Moderation & Community Health

Requirements

  • Proven experience building and engaging online communities
  • Passion for fitness, wellness, and helping others succeed
  • Strong communication skills with a natural ability to connect with people
  • Proactive, hands-on, and comfortable being highly present in a community environment
  • Experience working cross-functionally with marketing, product, or customer support teams
  • Comfortable using social platforms, analytics tools, and community management systems

Preferred

  • Familiarity with Tonal is a plus
Tonal logo

Tonal

2.8 Glassdoor

Tonal is the ultimate strength training system, giving you the expertise of a personal trainer and a full gym in your home. Now with a completely reimagined reformer experience, featuring expert guidance from coach Kristin McGee. Learn more about Pilates on Tonal here: https://tonal.com/pages/pilatesView open roles at www.tonal.com/careers.All official Tonal career communication will come from a @tonal.com email address. If you are ever uncertain of whether a solicitation is from Tonal or an approved recruiting partner of ours, please reach out to careers@tonal.com.

Founded in 2015
San Francisco, California, USA
400 employees (64 in marketing)
27% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
433.4K
Monthly Google Ads Budget
$26.8K
Traffic Source Mix
Search
46.5%
Direct
42.3%
Referral
6.4%
Social
2.4%
Paid
2.3%

Headcount Trend

Current headcount: ~400

Marketing Team

Marketing Team Size
35 (9% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$580M
Last Raise
$130M
Series Unknown, 3 years ago

Funding History

  • Apr 2023
    Series Unknown • $130M
  • Mar 2021
    Series E • $250M
  • Sep 2020
    Series D • $110M

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