Partner Product Marketing Manager

Responsibilities

• The Partner Product Marketing Manager works closely with Partnerships, Product, Sales, Marketing, and the Senior Partner Marketing Manager to translate complex technical integrations, data partnerships, and joint offerings into a clear “better together” story. The role helps define why G2 and a partner’s capabilities are more valuable together, the customer problems they solve, and the outcomes they enable.
• This role is focused on our partners, along with our Buyer Intent product line. G2’s partnerships, including technology integrations, data relationships, and channel and ecosystem partners, are a growing way to put G2 buyer intent data in front of buyers inside the tools they already use.
• The Partner Product Marketing Manager owns customer and market insight, positioning, messaging, joint value propositions, and sales and partner enablement for G2’s partner offerings. This role also represents the voice of the customer to Partnerships and Product, helping those teams understand customer needs, adoption barriers, and opportunities.
• You will work side by side with the Partnerships team, who own the relationships and deal structure, and with the Growth Marketing Senior Partner Marketer, who owns partnership marketing strategy and activation. You are the strategic and storytelling counterpart to both.
• Partner go-to-market Strategy:
• - Develop and validate positioning, messaging, joint value propositions, and priority customer use cases for each partner offering.
• - Own messaging strategy and enablement readiness for partner-related feature launches, and identify the core narrative, proof points, and sales materials required. Partner with the partner marketer on the marketing launch plan and with Product and Partnerships on offering readiness.
• - Assist Partnerships with prioritization by defining the market case for each partner (audience, differentiation, and expected customer value).
• - Draft workflow guides, technical docs, and setup resources with Partnership and Product teams, maintaining content ownership while technical leads validate accuracy.
• - Develop and maintain the core content G2 sellers and partner teams need to understand, position, sell, and promote our joint offerings, including joint value propositions, ‘better together’ narratives, pitch decks, one-pagers, FAQs, and materials.

Requirements

• 5+ years in product marketing, partner marketing, or a closely related GTM role, ideally in B2B SaaS or data and intent products.
• Experience building go-to-market strategies and launching offerings with technology, data, or channel partners.
• Strong writing skills, with the ability to create clear, persuasive content for external partner audiences as well as internal teams.
• Ability to translate data-driven products into clear customer value.
• Proven ability to build sales and partner enablement that gets used.
• Excellent cross-functional collaboration with Partnerships, Product, Sales, and Marketing, and comfort working through influence rather than direct authority.

Preferred

• Familiarity with buyer intent data, sales and marketing technology ecosystems, or ABM and revenue platforms.
• Experience in a data-licensing, integration-heavy, or ecosystem-driven business.
• Experience managing sales enablement libraries, partner directories, or web content using platforms such as Highspot and Partnerfleet.
• Experience creating interactive demos, recorded walkthroughs, or visual explainers for technical offerings is a plus.
• Comfort with CRM, enablement, and analytics tools.