Motherly - Director, Brand Partnerships

Responsibilities

• Drive revenue growth by selling advertising and branded content (social-first video, IG placements, custom podcasts, events, and creator collaborations) across Finance, Insurance, CPG, and endemic baby / parenting brands.
• Prospect and open new accounts, with a focus on bringing brands onto the roster that haven’t partnered with Motherly before.
• Grow and retain existing baby and parenting accounts, expanding them into larger, multi-platform and multi-quarter programs.
• Translate each category's business problems into insight-led ideas — for example, how new parents rethink life insurance, savings, and budgeting, or how a CPG brand earns a place in a new family’s routine.
• Build your own pitch decks, proposals, and media plans, partnering with content, creative, and marketing teams to bring big ideas to life.
• Manage the full sales process from prospecting through proposal, negotiation, close, and campaign completion.
• Partner with the Head of Content to shape content moments and franchises that are sellable from the start.
• Hold the line on rate cards and deal minimums, working with the Executive Director, Brand Partnerships on pricing and negotiation.
• Keep the CRM clean and current, and contribute accurate pipeline and forecast updates every week.
• Navigate category-specific requirements — including compliance and legal review common in Finance and Insurance — so campaigns launch smoothly and on time.

Requirements

• 10+ years of experience in digital media sales, with a strong track record selling into Finance, Insurance, and/or CPG.
• Demonstrated success building and managing an individual book of business generating $1.5M+ in annual revenue, with a strong emphasis on net-new business acquisition
• Proven track record of consistently exceeding sales targets and generating new business.
• Experience selling customized campaigns across platforms, with a focus on social-first video, podcasts, creator collaborations, and events.
• Deep understanding of video as a sales product — how to position it, price it, sell it in, and creatively execute it from concept to delivery.
• Extensive contacts with decision-makers at brands and agencies in your target categories.
• Experience working through compliance and legal approvals in regulated categories such as Finance and Insurance is a strong plus.
• An entrepreneurial spirit — experience at a startup or growth-stage media company is a plus.
• Familiarity with and strong enthusiasm for the brand, our content verticals and products, and the utility we offer our audience.
• Understanding of and empathy for the experiences of parents and caregivers; prior experience in parenting, lifestyle, or women-focused media is a plus.

Benefits

• Benefits include health insurance (with cost-share for dependents) for employees, three weeks of vacation (plus holidays and the last week of the calendar year off), paid family and sick leave, retirement match after six months on staff, and an FSA account. This position is considered exempt.