Omni-Channel Digital Campaign Manager, Remote

Responsibilities

• Campaign Management & Optimization: Build, launch, manage, and optimize digital advertising campaigns across Google Ads (Search, Performance Max, Display, YouTube), Meta (Facebook and Instagram), and programmatic DSPs.
• Performance Analysis: Conduct detailed campaign performance evaluations, identifying trends, inefficiencies, and opportunities to improve cost per acquisition (CPA), return on ad spend (ROAS), conversion rates, and overall advertising effectiveness.
• Attribution & Conversion Tracking: Implement, troubleshoot, and maintain conversion tracking and attribution solutions utilizing Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads, Meta Pixel, and Conversions API (CAPI).
• Advanced Analytics: Perform deep-dive analysis across advertising platforms, website analytics, and customer conversion data to assess the complete customer journey, identify attribution gaps, and recommend data-driven improvements.
• Strategic Growth Opportunities: Proactively identify campaign expansion, budget reallocation, cross-channel advertising, and upsell opportunities based on performance data, audience insights, and client business objectives.
• Cross-Channel Strategy: Evaluate performance across Google, Meta, and programmatic channels to develop cohesive strategies that maximize advertising effectiveness throughout the customer journey.
• Reporting & Insights: Develop actionable performance insights and recommendations utilizing GA4 and other reporting platforms. Translate complex datasets into clear findings for internal teams and client-facing discussions.
• Technical Troubleshooting: Diagnose and resolve tracking discrepancies, conversion reporting issues, campaign delivery challenges, and platform integration problems.
• Campaign Quality & Compliance: Ensure campaigns adhere to platform advertising policies, internal best practices, budget pacing requirements, and established quality assurance standards.
• Automation & Efficiency: Leverage platform automation, AI-powered bidding strategies, and campaign management technologies to improve operational efficiency and campaign performance.

Requirements

• Advanced proficiency in Google Ads, including campaign architecture, bidding strategies, audience segmentation, keyword management, and conversion-based optimization.
• Strong working knowledge of Meta Ads Manager and programmatic advertising platforms, including The Trade Desk, DV360, or comparable DSPs.
• Demonstrated expertise in GA4 and Google Tag Manager, including event configuration, conversion tracking, attribution analysis, and technical troubleshooting.
• Understanding of server-side tracking, enhanced conversions, Meta Conversions API, offline conversion imports, and CRM-based attribution.
• Ability to interpret complex performance datasets and identify meaningful insights beyond standard platform reporting.
• Strong understanding of marketing attribution models, conversion paths, customer acquisition costs, and the limitations of platform-reported performance.
• Experience analyzing campaign performance to identify opportunities for budget expansion, incremental investment, and additional advertising products.
• Strong analytical and problem-solving skills with the ability to independently investigate performance discrepancies and recommend solutions.
• Ability to communicate technical findings and strategic recommendations clearly to both technical and nontechnical stakeholders.
• Strong organizational skills with the ability to manage multiple client accounts, competing priorities, and performance deadlines.

Preferred

• Certifications: Meta Blueprint and The Trade Desk Edge Academy certifications preferred.

Benefits

• Lee Enterprises offers competitive wages in a dynamic, interesting work environment with career growth opportunities. We offer an extensive benefit program that can be personalized to your needs. Our benefit program includes medical, dental, vision, short and long-term disability, company provided life insurance and supplemental life insurance. In addition, we offer a 401K retirement plan with company match. We also offer generous paid time off to allow flexibility to balance personal life and work. This includes paid parental leave for new parents.