Sr. Marketing Campaign Specialist

Responsibilities

• JOB OVERVIEW: This position is responsible for developing campaign strategy and utilizing digital marketing skills to lead full-funnel Medical and Growth Marketing campaigns and initiatives; developing, creating, managing and overseeing the execution lead and revenue generating campaigns, and tracking and communicating performance.
• The Sr. Marketing Campaign Specialist is responsible for planning, executing, and optimizing integrated omnichannel marketing campaigns that support customer acquisition, customer retention, product adoption, and business growth objectives.
• The individual will partner closely with category managers, sales, analytics, creative services, digital channel teams, and external partners to deliver campaigns that drive measurable business outcomes.
• Performance Marketing Campaigns
• Lead magnet content development
• Comprehensive email campaigns
• Social media campaigns
• Paid search
• Website promotions and landing pages
• Display advertising and retargeting campaigns

Requirements

• MINIMUM WORK EXPERIENCE: Typically 5 to 7 years or more of increasing responsibility in terms of any applicable professional experience.
• Including 3+ years of experience in digital marketing, campaign management, demand generation, growth marketing, or related marketing disciplines.
• PREFERRED EDUCATION: Typically a bachelor’s degree or global equivalent in related discipline. Master's degree or global equivalent a plus.
• May hold one or more industry certifications; professional certification may be required to advance.

Benefits

• Medical, Dental and Vision Coverage
• 401K Plan with Company Match
• PTO
• Paid Parental Leave
• Income Protection
• Work Life Assistance Program
• Flexible Spending Accounts
• Educational Benefits
• Worldwide Scholarship Program and Volunteer Opportunities