Campaign Strategy & Implementation Manager

Responsibilities

• Translate high-level marketing and campaign strategies into detailed execution plans, timelines, milestones, and deliverables.
• Support channel intake, prioritization, and coordination with cross-functional execution teams to ensure campaign activities are aligned and progressing as planned.
• Coordinate end-to-end campaign implementation across creative, content, digital, mobile, email, analytics, and partner marketing workstreams.
• Support internal teams in implementing creative collateral and marketing capabilities, including personalization and integration initiatives.
• Identify execution dependencies, track progress, and help ensure campaign deliverables are completed accurately and on schedule.
• Serve as a central point of coordination across marketing, product, analytics, channel, operations, and agency teams.
• Partner with Product and Marketing Strategy teams, Email Channel and Operations teams, and Marketing Information Management and channel teams to support campaign execution and targeting coordination.
• Work closely with digital and mobile marketing strategy leads, as well as email strategy stakeholders, to support campaign planning and implementation.
• Facilitate communication across teams, helping clarify requirements, resolve execution questions, and maintain alignment on priorities and deliverables.
• Partner with analytics teams to track campaign KPIs, gather performance insights, and support the evaluation of campaign results.

Requirements

• Experience in marketing strategy, campaign planning, and/or marketing campaign implementation.
• Understanding of the end-to-end marketing campaign lifecycle, from initial strategy and intake through execution, measurement, and optimization.
• Experience coordinating cross-functional marketing initiatives involving multiple teams, channels, and stakeholders.
• Strong organizational and project coordination skills, with the ability to manage multiple priorities, timelines, and deliverables simultaneously.
• Proficiency in Microsoft Excel, including the ability to organize, track, and analyze campaign information.
• Strong written and verbal communication skills, with the ability to work effectively across business, marketing, analytics, and operational teams.
• Exceptional attention to detail and a commitment to accuracy, process adherence, and quality execution.
• Ability to work in a fast-paced, highly collaborative environment while maintaining accountability for deliverables and follow-through.

Preferred

• Experience developing business requirements documents (BRDs) or translating business needs into functional requirements.
• Experience supporting digital, mobile, and/or email marketing campaigns.
• Familiarity with marketing workflow, campaign management, or project tracking tools.
• Experience with customer segmentation, audience targeting, personalization, or marketing data integration.
• Background in financial services, banking, payments, or another highly regulated industry.
• Experience partnering with analytics teams to evaluate campaign performance, interpret KPIs, and identify optimization opportunities.

Benefits

• Health, Vision, Dental, 401K plan, Life Insurance, Pretax Commuter Benefits, and an incredibly supportive team cheering you on!
• medical, dental, vision, 401K, PTO, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.