Principal, Global Campaign Operations

Responsibilities

• Partner with Individual, Enterprise and regional Marketing leaders to translate demand strategy into scalable campaign execution
• Own the end-to-end campaign process, from brief and plan to build, launch, QA and measurement, across email, nurture, webinars, events and landing pages
• Set global campaign standards, templates and processes that regional teams can use with confidence
• Act as the senior Marketing expert on how HubSpot is used for campaigns, including audiences, segmentation and automation
• Direct and quality-check the work of our specialist partner team
• Define campaign measurement requirements, and make sure every campaign has the right taxonomy, tracking and data structure so Marketing can understand what is working
• Own Marketing campaign activation across the website, including landing pages, forms, conversion paths and related content updates, working with Digital Experience on platform, development and broader website improvements
• Identify opportunities to automate, simplify and standardize campaign operations, including appropriate use of AI
• Work with RevOps on lifecycle, routing and CRM data, and with reporting partners on what needs measuring
• Enable regional marketers to execute more independently, with clear standards, templates and guardrails

Requirements

• 7+ years in marketing operations, including campaigns across multiple regions or markets
• Deep, hands-on HubSpot Marketing Hub experience: workflows, lists, segmentation, email, landing pages and forms
• A working understanding of how HubSpot and Salesforce connect, and the judgment to know when a problem belongs with the CRM team
• Experience directing agency or partner teams and holding them to a clear quality standard
• A strong QA instinct: you catch the issue before it reaches a customer or a report
• Strong campaign measurement fluency, including tracking, UTMs, attribution concepts and the data foundations required for reliable analysis
• Clear writing, and the ability to explain technical trade-offs to non-technical colleagues

Preferred

• HubSpot certifications
• Experience with consent and privacy requirements across regions, including GDPR
• Experience supporting ABM or BDR-led motions
• Localization and multilingual campaign experience
• Practical use of AI tools to automate or speed up campaign work

Benefits

• Through our experience and strategic focus on the people side of change, we know that by taking care of our people, we are taking care of our business. In addition to the compensation detailed above, we offer comprehensive wellness benefits, including generous flexible paid time off, holidays and volunteer time, medical, dental, vision, long-term and short-term disability programs, life insurance, pet insurance, 401k with company matching, and access to LinkedIn Learning. Our “mostly virtual” culture is vibrant with many opportunities to collaborate with colleagues from around the world, get involved in employee-led interest and resource groups, and to meet up with team members at in-person local or market-wide events.