Associate Director, Campaign Strategy & Activation

Responsibilities

• Build the GTM plan for every campaign: tactics, phasing, budget by tactic, KPI targets, and how we measure them.
• Walk the account and production teams through the plan before kickoff, so everyone knows their role, targets, and dates.
• Track influencer, creative, paid media, social, and experiential work against the plan every week. Correct course before the client has to ask.
• Read performance with our analytics and paid media lead, and move budget to what is working.
• Keep briefs, creator lists, and creative pointed at the strategy we sold.
• Co-write wrap reports that show results against KPIs and what to do next.

Requirements

• 6+ years in agency marketing, including 3+ years turning strategy into integrated campaign plans and leading their execution.
• Hands-on experience across at least three of: influencer and creator marketing, paid social and media, content and creative production, experiential, earned media.
• A record of hitting campaign KPIs, and the ability to explain how you did it.
• You lead teams you do not manage, through a clear plan and steady follow-through.
• Fluency with performance data. You turn numbers into decisions.

Preferred

• Entertainment marketing experience: theatrical, streaming, or TV launches.
• Time at an independent agency that was growing fast.
• Experience with CreatorIQ, Harvest, or similar tools.