Digital Campaign Specialist

Responsibilities

• Build and manage campaign strategies across multiple verticals, channels, and ad formats. Including: display, video, CTV/OTT, native, DOOH and social (LinkedIn, FB, IG, X, etc.)
• Learn targeting best practices and audience limitations of multiple ad networks including: Google Ads, DV360, Y!DSP, TTD, Microsoft Ads, Amazon DSP, and many more!
• Optimize toward client KPIs like ROAS, CPA, and conversion rate, using both platform automation and hands-on adjustments
• Partner with the account management and client development teams to set clear goals and get the most from every ad dollar
• Plan, run, and track campaigns across established and emerging channels, including connected TV and retail media networks
• Monitor delivery, pacing, and brand safety to make sure campaigns run as expected and hit targeting objectives
• Use AI tools to speed up audience research, creative testing, reporting, and insights
• Adapt targeting to a privacy-first world using first-party data, contextual targeting, and consent-based signals

Requirements

• A passion for marketing strategy and learning new platforms
• Hands-on experience with display, video, CTV, DOOH and social advertising
• Strong analytical skills, with good instincts for making data-backed decisions
• BA or BS plus 1-2 years of comparable experience, or 3+ years of comparable experience
• Google Ads/DV360 certification required, other network and DSP certifications a plus!
• Working knowledge of AI-driven bidding strategies like Performance Max and Advantage+ (and when to override them)
• Ability to make sound marketing decisions from a combination of intuition and data-driven results

Preferred

• Other network and DSP certifications a plus

Benefits

• Exceptional health, dental, and vision benefits
• 401(k) plan with employer matching
• Quarterly bonus plan
• 2 weeks paid time off, 3 weeks after 2 years