Multi-Platform Marketing Specialist, Telemundo Area de la Bahia 48

Responsibilities

• Create, shoot, produce and edit compelling social-first content, including short-form and vertical video, graphics, photos and other digital assets for Instagram, TikTok, Facebook, YouTube, streaming, web and other station platforms.
• Manage the publishing, scheduling and optimization of marketing, promotional and community content across social media platforms.
• Capture high-quality photo and video content in the field using mobile devices and professional production equipment as appropriate.
• Write engaging, conversational and audience-focused copy in Spanish and English, tailored to the voice, format and best practices of each platform.
• Collaborate with the Marketing and Community team and partners across News, Digital, Sales and other departments to develop creative that supports station brand, programming, audience growth, revenue and community initiatives.
• Collaborate with anchors and reporters to create engaging social-first content that supports station marketing and community initiatives.
• Develop creative concepts and multiplatform campaigns around major station priorities, programming, tentpole events and community initiatives.
• Identify social trends, culturally relevant moments and emerging content formats that create opportunities for Telemundo 48 to connect with new and existing audiences.
• Monitor social performance and use analytics and audience insights to optimize content and inform future creative decisions.
• Support the Digital Editorial team as needed by creating, editing and publishing social-first content around timely, trending and high-interest stories.

Requirements

• Fluency in Spanish and English, with exceptional written and verbal communication skills in both languages, including the ability to write engaging and conversational marketing and social media copy.
• 2+ years of professional experience in social media, digital marketing, content creation, video production, communications or a related field.
• Demonstrated experience creating and editing short-form video and social-first content.
• Strong understanding of Instagram, TikTok, Facebook, YouTube and emerging social platforms, including platform-specific formats and best practices.
• Experience with video editing and creative tools such as Adobe Premiere Pro, After Effects, Photoshop, Illustrator, CapCut, Canva or equivalent platforms.
• Comfortable capturing content using smartphones and other video/photo equipment.
• Experience working with social publishing tools, content management systems and digital analytics.
• College degree or equivalent professional experience
• Portfolio
• Candidates must provide a portfolio, reel or links to relevant work demonstrating experience with social media content, video production, digital creative or other multi-platform marketing work.

Preferred

• Strong organizational and project-management skills with the ability to manage multiple priorities and deadlines.
• Strong communication and interpersonal skills with the ability to collaborate effectively across teams.
• Strong understanding of Latino audiences, culture and communities in the Bay Area, with the ability to create culturally relevant and authentic content.
• Strong creative instincts and an understanding of what makes content engaging, shareable and relevant across different platforms.
• Self-starter who can take an idea from concept through execution with limited supervision.
• Comfortable working in a fast-paced environment where priorities and content needs can change quickly.
• Strong attention to detail and commitment to accuracy and brand standards.
• Ability to identify emerging social trends and quickly translate them into relevant content opportunities.
• Experience working in television, media, entertainment, news, community engagement or a high-volume content environment is a plus.
• Experience covering live events and creating real-time social content is preferred.

Benefits

• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.