Marketing Data Analyst

Responsibilities

• Develops and maintains performance reports and dashboards on website, campaign and funnel performance and reports to stakeholders on a regular cadence. Analyze performance and provide thoughtful recommendations for optimizations.
• Responsible for tracking, reporting, and analyzing the performance of marketing and web activities, ad-hoc analytic requests, and development and automation of regular reports.
• Analyzes customer data using database queries (SQL), spreadsheet (Excel) models, web analytics tools (Google Analytics, Dynamic Yield, etc.), data warehouse (Databricks) and campaign management software tools.
• Analyzes A/B and Multi-variate tests, communicate results and provide recommendations.
• Ability to evaluate data and translate into business insights to inform strategy across key company initiatives.
• Supports continued improvement of channel attribution capabilities and reporting.
• Collaborate across teams to analyze marketing campaign performance to grow audiences and revenue across all platforms including but not limited to Google Ads, Meta Ads, Bing, and Email.

Requirements

• Bachelor’s degree in statistics/analytics or related field required
• 3-5 years of work experience in statistical or data analysis
• Excellent organizational, communication, presentation and analytical skills
• Must have skills: Google Analytics, BigQuery, SQL, Data Layer Implementations, and Microsoft PowerBI
• Proven ability in handling concurrent projects with attention to detail and accuracy

Preferred

• Experience in the insurance or financial services industry is highly desirable
• Experience growing revenues and measuring media impact metrics
• Excellent digital aptitude, significant familiarity with ad ops technology, and affiliate tracking and management tools.
• Demonstrated understanding of marketing and web KPIs (CTR, ROI, CVR, CAC, MAU) preferred

Benefits

• Comprehensive full medical, dental and vision Insurance
• Basic Life Insurance at no cost to the employee
• Company paid short-term and long-term disability
• 12 weeks of 100% paid Parental Leave
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA)
• Retirement savings plan
• Personal Paid Time Off
• Paid holidays and company-wide Wellness Day off
• Paid time off to volunteer at nonprofit organizations