Senior Data Marketing Analyst

Responsibilities

• Deep expertise in marketing analytics, SQL, building SNF agents, dashboarding, and translating complex data into clear business recommendations
• A rigorous, curious approach to measurement, with the ability to move from business question to analysis, insight, and action
• As a Senior Marketing Data Analyst, you’ll sit at the center of Zip’s marketing measurement practice, turning complex marketing data into performance insights that shape decisions. You’ll go beyond reporting what happened to uncover why it happened, what it means, and what teams should do next.
• Lead analysis, dashboarding, and reporting support across the marketing organization, partnering closely with all marketing teams - especially growth and lifecycle - and marketing science.
• Own marketing analytics across channel performance, campaign analysis, cohort analysis, and funnel reporting, translating findings into clear recommendations for the business
• Build and maintain dashboards that give marketing teams and senior stakeholders accessible, actionable views of performance and underlying drivers
• Lead ad hoc analyses that answer meaningful business questions, identifying the drivers behind performance and opportunities for action
• Develop clear reporting and executive-level summaries that communicate marketing performance, trends, implications, and recommended next steps
• Partner with marketing and marketing sciences teams to define what matters, determine how it should be measured, and strengthen decision-making through data
• Apply marketing measurement concepts including attribution, incrementality, media mix, and funnel analysis to evaluate marketing effectiveness

Requirements

• 5+ years of experience in data analytics, business intelligence, product analytics or a related analytical discipline, including experience operating in highly complex analytical environments.
• Deep SQL expertise and demonstrated experience designing efficient analytical solutions across large and complex datasets.
• Advanced experience with dbt and data modeling, including building scalable, reusable data models and trusted analytical foundations.
• Advanced experience with Tableau or comparable business intelligence platforms and experience developing scalable reporting and visualization solutions.
• Experience with customer or product analytics platforms such as Amplitude and applying behavioral data to product and business decisions.
• Demonstrated experience leading complex, ambiguous analytical initiatives from problem definition through analysis, recommendation and business impact.
• Experience partnering with senior leaders and influencing strategic decisions through clear, evidence-based analytical recommendations.
• Strong business acumen with the ability to connect customer and product analytics to broader business drivers, including revenue growth, customer retention, operational efficiency and risk.
• Experience establishing analytical standards, shared metrics or reusable frameworks that improve consistency and scalability across teams.
• Experience applying AI-enabled tools and emerging technologies to analytics workflows, automation or self-service capabilities.

Benefits

• Flexible working culture
• Incentive programs
• Unlimited PTO
• Generous paid parental leave
• Leading family support policies
• Company-sponsored 401k match
• Learning and wellness subscription stipend
• Beautiful Union Square office with a casual dress code
• Industry-leading, employer-sponsored insurance for you and your dependents, with several 100% Zip-covered choices available