Senior Data Marketing Analyst

Responsibilities

• Own marketing analytics across channel performance, campaign analysis, cohort analysis, and funnel reporting, translating findings into clear recommendations for the business
• Build and maintain dashboards that give marketing teams and senior stakeholders accessible, actionable views of performance and underlying drivers
• Lead ad hoc analyses that answer meaningful business questions, identifying the drivers behind performance and opportunities for action
• Develop clear reporting and executive-level summaries that communicate marketing performance, trends, implications, and recommended next steps
• Partner with marketing and marketing sciences teams to define what matters, determine how it should be measured, and strengthen decision-making through data
• Apply marketing measurement concepts including attribution, incrementality, media mix, and funnel analysis to evaluate marketing effectiveness
• Monitor data quality, identify anomalies or inconsistencies, investigate root causes, and partner with relevant teams to improve the reliability of marketing data
• Build AI-enabled analytical agents, workflows, and models that improve the efficiency, depth, or scalability of marketing analysis, while critically evaluating outputs for accuracy, limitations, and appropriate use
• Use critical thinking and cognitive flexibility to test assumptions, explore alternative explanations, and adapt analytical approaches as new information becomes available
• Present complex findings and recommendations to VP and executive-level stakeholders by synthesizing complex analysis into concise narratives that connect insights to company strategy, financial impact, opportunities and risk trade-offs

Requirements

• 5+ years of experience in data analytics, business intelligence, product analytics or a related analytical discipline, including experience operating in highly complex analytical environments.
• Deep SQL expertise and demonstrated experience designing efficient analytical solutions across large and complex datasets.
• Advanced experience with dbt and data modeling, including building scalable, reusable data models and trusted analytical foundations.
• Advanced experience with Tableau or comparable business intelligence platforms and experience developing scalable reporting and visualization solutions.
• Experience with customer or product analytics platforms such as Amplitude and applying behavioral data to product and business decisions.
• Demonstrated experience leading complex, ambiguous analytical initiatives from problem definition through analysis, recommendation and business impact.
• Experience partnering with senior leaders and influencing strategic decisions through clear, evidence-based analytical recommendations.
• Strong business acumen with the ability to connect customer and product analytics to broader business drivers, including revenue growth, customer retention, operational efficiency and risk.
• Experience establishing analytical standards, shared metrics or reusable frameworks that improve consistency and scalability across teams.
• Experience applying AI-enabled tools and emerging technologies to analytics workflows, automation or self-service capabilities.

Benefits

• Flexible working culture
• Incentive programs
• Unlimited PTO
• Generous paid parental leave
• Leading family support policies
• Company-sponsored 401k match
• Learning and wellness subscription stipend
• Beautiful Union Square office with a casual dress code
• Industry-leading, employer-sponsored insurance for you and your dependents, with several 100% Zip-covered choices available