Director, Media & Consumer Analytics

Responsibilities

• Lead media measurement and analytics across agency clients, evaluating coverage, audience reach, message penetration, sentiment and other indicators of communications effectiveness.
• Develop reporting frameworks and dashboards that connect communications activity to client business objectives.
• Manage our proprietary research and analytics platforms, including Comsint Align, and help identify opportunities to improve their capabilities and applications.
• Conduct consumer and audience research to better understand perceptions, attitudes, behaviors and the factors that influence them.
• Develop predictive models and informed projections to help clients anticipate audience reactions, evaluate potential communications outcomes and establish realistic performance expectations.
• Analyze media coverage, digital conversations, survey results and other data sources to identify trends, opportunities and emerging reputational risks.
• Translate complex research findings into clear recommendations that our strategists and clients can put to work.
• Partner with account teams to establish benchmarks, define measurable objectives and evaluate campaign performance.
• Explore emerging AI, research and analytics technologies that can strengthen the agency's work and expand what we can offer clients.

Requirements

• At least 7 years of experience in communications analytics, media intelligence, consumer research, market research or a related field.
• Strong analytical skills and experience working with quantitative and qualitative research.
• Familiarity with media monitoring, social listening, audience research and reporting platforms.
• Experience developing measurement methodologies, interpreting data and presenting findings to senior decision-makers.
• An understanding of predictive analytics, AI-assisted research and how emerging technologies can support better business decisions.
• The ability to explain complicated findings in straightforward language without losing the substance.
• The curiosity to question what the data appears to show and investigate what might be driving it.
• The self-direction to manage multiple projects and improve existing processes without waiting to be asked.
• A preference for close collaboration on a small team.
• Experience with statistical analysis, data visualization, consumer psychology or behavioral research is a plus.

Preferred

• Experience with statistical analysis, data visualization, consumer psychology or behavioral research is a plus.

Benefits

• Health and dental insurance, unlimited PTO