Digital Marketing Analyst
iPullRank
USA (Remote)
AgencyFull-timeMid level2+ years exp.
17 hrs ago
Data Scientist (Director+), Marketing Sciences
USA (Remote)
Salary Not AvailableDirector/ExecutivePart time
Posted 3 hrs ago
Job Summary
Own the design and deployment of a unified marketing measurement framework covering MMM, attribution, and tests, and drive scalable analytical solutions across client accounts through close collaboration with Measurement Sciences and Data & Engineering.
- Define methodologies for modeling and testing and translate findings into actionable recommendations.
- Lead scalable data, measurement, and reporting workflows to accelerate insight velocity.
- Partner with internal and client teams to ensure data quality and clear implications.
Job Description
Responsibilities
- Construct marketing measurement framework that encompasses usage of marketing mix models, incrementality testing, and attribution models.
- Develop a harmonization framework and implementation approach of measured results across analytical tools, in particular MMM and video attribution models.
- Evaluate and propose additional analytical tools, such as counterfactual models to better address our measurement needs for client accounts.
- Define analytical methodologies for all tools including marketing mix modeling, geo match market testing, and attribution models.
- Spearhead approaches to enable rapid design and delivery as well as scaling of our analytical solutions, including hierarchical models and geo tests.
- Lead design, buildout, and implementation of analytical tools, ensuring client needs & specifications, data quality assurance, and statistical rigor.
- Collaborate with Measurement Sciences SVP to interpret and deliver analytical findings into clear implications and recommendations for clients.
- Partner with Data & Engineering to develop scalable data, measurement, and reporting workflows that enable insight velocity.
- Collaborate to develop agentic MCP solutions for internal and client-usage.
Requirements
- 10+ years marketing sciences experience designing and building MMM, video response & attribution models, and testing (geo match market and user-level).
- Experience with Bayesian hierarchical, ML, and counterfactual models.
- Experience with integrated measurement toolset (MMM+Attribution+Tests).
- Experience delivering weekly and monthly measurement delivery cadence.
- Experience supporting client accounts as an external partner.
- Familiarity with Nielsen, MRI syndicated data preferred.
- Ability to interpret technical analytical concepts into ‘plain English’.
- Strong SQL, Python, and R programming language skillset.
- Bachelor’s Degree required, Master’s or PhD degree preferred.
- Legally authorized to work in the U.S.
Preferred
- Preference will be given to individuals in New York or Los Angeles.
JuiceMedia.AI
JuiceMedia.ai is a data driven omnichannel advertising and technology performance media group that combines proprietary technology, strategy, and activation to drive outcome-oriented solutions for advertisers. We are committed to delivering our clients and partners the most return (aka “juice”) for every media dollar spent across all ad channels and platforms. We do this through Adtech Development, Strategy & Analytics and Media Activation. Started in Los Angeles JuiceMedia.ai is the brainchild of the team who created TwoNil. Over the last 10 years our team has been a trusted growth partner to brands such as Dollar Shave Club, Bombas, 23andMe and a preferred white-labeled media and measurement solution to a number of agencies.
Salaries
Marketing Analytics median pay in the United States
Most pay falls between $85K and $159K. Based on 1,920 salaries.
Marketing Team
Marketing Team Size
10 (19% of company)
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
2.3K
Traffic Source Mix
Search
29.5%
Direct
46.2%
Referral
5.8%
Social
17%
Paid
1.4%
Headcount Trend
Current headcount: ~52
Links
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