Digital Marketing Analyst

Responsibilities

• Conduct keyword research and gap analyses
• Work with Analysts to perform Persona- and Buyer’s-Journey-Driven Keyword Research
• Work with Content Strategy to determine content opportunities for client sites
• Run technical site crawls, working with SEO Engineers
• Perform competitive and market opportunity analysis to identify actionable insights
• Translate data into clear, actionable insights for internal teams and client-facing deliverables
• Contribute to new business by supporting inbound marketing efforts and researching new business pitches

Requirements

• Around 1-2 years of professional experience, ideally in an agency, in-house marketing, or similar work environment
• Strong skills in applications such as Excel (pivot tables, vlookups required), Google Sheets, PowerPoint, and Google Slides
• Advanced Google Sheets skills for large datasets, complex formulas, and data transformation
• Understanding of search engine ranking factors
• Working familiarity with industry-standard SEO tools such as SEMRush, Ahrefs, Screaming Frog, and Botify
• Proficiency with Analytics packages and Google Search Console
• Possess strong written and verbal skills
• Has a level of comfort and desire to try new things and learn in an environment of support
• Strong analytical mindset and skills, excellent problem-solving skills
• Extremely detail-oriented

Preferred

• Previous client-facing or agency experience
• Experience with content marketing
• Familiarity with Analytics packages and Google Search Console

Benefits

• Competitive salaries
• 100% Medical, Dental, and Vision insurance
• 3 weeks of vacation
• Paid sick days and holidays