Marketing Data Analyst

Responsibilities

• Analyze large and complex marketing datasets to support strategic planning, campaign evaluation, and business decision ‑ making.
• Manipulate, clean, and consolidate large datasets from multiple sources to ensure accuracy, consistency, and usability.
• Develop, maintain, and enhance reports, dashboards, and data visualizations using Power BI, Tableau, and Excel to clearly communicate insights to stakeholders.
• Translate complex quantitative and qualitative data into clear, actionable insights and visual summaries that support marketing and product strategies.
• Identify market trends, customer behavior patterns, and performance drivers through structured analysis and data exploration.
• Apply statistical techniques and analytical methodologies to interpret structured and unstructured data.
• Ensure all data collection, analysis, and reporting activities comply with data integrity standards, internal policies, and applicable privacy or regulatory requirements.
• Collaborate cross ‑ functionally with marketing, product, and commercial teams to align analytical insights with business objectives.
• Continuously improve data processes, reporting tools, and analytical methodologies to increase efficiency and impact.

Requirements

• Bachelor’s degree in Marketing, Analytics, Data Science, Statistics, Business, or a related field required.
• 2-3 years of experience analyzing marketing, customer, or business data.
• Experience working with large datasets, multiple data sources, and data transformation techniques.
• Proven ability to translate complex data into meaningful insights and visualizations for business stakeholders.
• Business intelligence and data visualization.
• Proficiency with Power BI, Tableau, and Microsoft Excel.
• Large dataset manipulation and consolidation.
• Analytical and critical thinking.
• Attention to detail and data integrity.
• Clear written and verbal communication.