Independence Pet Group | Company Profile, Culture & Jobs

Company overview

Independence Pet Group (IPG), a subsidiary of IPH, is one of North America’s largest pet insurance and services organizations. Our impressive family of brands (Figo, Felix, ASPCA Pet Health Insurance, Pets Plus Us, and AKC Pet Insurance) supports insurance for more than 1,000,000 pets in the U.S. and Canada and provides well-being, safety, resources, and business solutions to the pet industry, including microchip identification and an online pet registry.

Founded in 2021

Chicago, Illinois, USA

744 employees (49 in marketing)

www.independencepetgroup.com

Salaries

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People

Hiring activity

Open marketing jobs over time

12 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$55.6M

Last raise

$55.6M

Private Equity, 2 years ago

Funding history

Nov 2023

Private Equity Round Independence Pet Group · $55.6M

Audience

Monthly website visitors

15.3K

Month over month+13.4%

Quarter over quarter-18.8%

Top sourceDirect (71.2%)

Ad budget per month$0.0

Average search rank32.3

Traffic source mix

Direct

71.2%

Search

19.4%

News

The best pet insurance companies of October 2025

Oct 1, 2025 • CNBC

Pet Insurance Eases Financial Strain as Veterinary Costs Surge, Says Independence Pet Holdings

Sep 4, 2025 • PR Newswire

IPG appoints Gary Levenbach as President and Chief Actuary of IAIC

Aug 3, 2025 • Coverager

Links

www.independencepetgroup.com

Crunchbase

Independence Pet Group insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2021

Headquarters

Chicago, Illinois

Employees

501-1000

Flat last 12mo

Marketing team

49

7% of company

12 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Series B–like · Flat headcount last 12 months · Mid-stage

Trend

2022-12-26 -> 2025-12-29

Headcount (12 months)

-4.1%

Last funding round

28 months ago

Negative news (120 days)

0

Risk score2/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

15.3K

Month over month+13.4%

Quarter over quarter-18.8%

Top sourceDirect (71.2%)

Traffic source mix

Direct

71.2%

Search

19.4%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

0 competitor sites

Search traffic: 248 organic clicks / 0 paid clicks

Organic competitors

0

Paid competitors

0

Keyword change

-3

Ad budget per month

$0.0

Average search rank

32.3

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

30.9K

12-mo growth

+33.3%

Monthly growth

+0.9%

Job openings

Shows open jobs, growth, and role changes.

Main result

12 open jobs

Open jobs trend: —

Trend

2024-02-01 -> 2026-02-01

Open jobs growth

—

Biggest role change

—

Latest open role

Marketing team size

Shows saved marketing team size.

49

7% of the company • 12 saved marketing people

Average years of experience

Shows typical years of experience across saved people.

19 years

Based on 1 people.

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 49.

Funding

Shows saved funding data.

Total funding

$55.6M

Last raise

Private Equity

2 years ago

Funding details

Amount raised

$55.6M

Last round

Private Equity

Last fundraise

2 years ago

News

Shows saved company news.

The best pet insurance companies of October 2025

Oct 1, 2025 • CNBC

Pet Insurance Eases Financial Strain as Veterinary Costs Surge, Says Independence Pet Holdings

Sep 4, 2025 • PR Newswire

IPG appoints Gary Levenbach as President and Chief Actuary of IAIC

Aug 3, 2025 • Coverager

Loading insights...

Headcount -4.1% year over year

Referral

5.2%

Social

2.6%

Paid referral

1.5%

LinkedIn followers

Follower count and growth

Total followers

30.9K

12-mo growth

+33.3%

Monthly growth

+0.9%

Open positions12 open marketing positions

Website Marketing Manager

Independence Pet Group

New York City, NY (Hybrid)

$101K/yr - $208K/yrIn-houseFull-timeMid level

23 hrs ago

Organic Search & Content Strategy Manager

Independence Pet Group

USA (Hybrid)

In-houseFull-timeSenior level8+ years exp.

4 months ago

Director of Partner Marketing

Independence Pet Group

USA (Remote)

In-houseFull-timeDirector/executive8+ years exp.

4 months ago

SEO & Content Marketing Manager

Independence Pet Group

USA (Remote)

In-houseFull-time

4 months ago

Partner Marketing Manager

Independence Pet Group

Chicago, IL (Remote)

In-houseFull-timeMid level

5 months ago

Senior Marketing Manager - Aggregator

Independence Pet Group

USA (Remote)

$81K/yr - $110K/yr (Est.)In-houseFull-timeSenior level5+ years exp.

5 months ago

View all 12 jobs

Independence Pet Group insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2021

Headquarters

Chicago, Illinois

Employees

501-1000

Flat last 12mo

Marketing team

49

7% of company

12 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Series B–like · Flat headcount last 12 months · Mid-stage

Trend

2022-12-26 -> 2025-12-29

Headcount (12 months)

-4.1%

Last funding round

28 months ago

Negative news (120 days)

0

Risk score2/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

15.3K

Month over month+13.4%

Quarter over quarter-18.8%

Top sourceDirect (71.2%)

Traffic source mix

Direct

71.2%

Search

19.4%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

0 competitor sites

Search traffic: 248 organic clicks / 0 paid clicks

Organic competitors

0

Paid competitors

0

Keyword change

-3

Ad budget per month

$0.0

Average search rank

32.3

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

30.9K

12-mo growth

+33.3%

Monthly growth

+0.9%

Job openings

Shows open jobs, growth, and role changes.

Main result

12 open jobs

Open jobs trend: —

Trend

2024-02-01 -> 2026-02-01

Open jobs growth

—

Biggest role change

—

Latest open role

Marketing team size

Shows saved marketing team size.

49

7% of the company • 12 saved marketing people

Average years of experience

Shows typical years of experience across saved people.

19 years

Based on 1 people.

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 49.

Funding

Shows saved funding data.

Total funding

$55.6M

Last raise

Private Equity

2 years ago

Funding details

Amount raised

$55.6M

Last round

Private Equity

Last fundraise

2 years ago

News

Shows saved company news.

The best pet insurance companies of October 2025

Oct 1, 2025 • CNBC

Pet Insurance Eases Financial Strain as Veterinary Costs Surge, Says Independence Pet Holdings

Sep 4, 2025 • PR Newswire

IPG appoints Gary Levenbach as President and Chief Actuary of IAIC

Aug 3, 2025 • Coverager

5.2%

Social

2.6%

Paid referral

1.5%

Sr Director Customer Web and Mobile Experience