Independence Pet Group logo

Independence Pet Group

Brand

Company overview

Independence Pet Group (IPG), a subsidiary of IPH, is one of North America’s largest pet insurance and services organizations. Our impressive family of brands (Figo, Felix, ASPCA Pet Health Insurance, Pets Plus Us, and AKC Pet Insurance) supports insurance for more than 1,000,000 pets in the U.S. and Canada and provides well-being, safety, resources, and business solutions to the pet industry, including microchip identification and an online pet registry.
Founded in 2021
Chicago, Illinois, USA
744 employees (49 in marketing)
www.independencepetgroup.com

Salaries

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People

Hiring activity

Open marketing jobs over time

11 open now

Headcount trend

Company growth over the last 12 months

Headcount -4.1% year over year

Funding

Total funding

$55.6M

Last raise

$55.6M

Private Equity, 2 years ago

Funding history

Nov 2023

Private Equity Round Independence Pet Group · $55.6M

Audience

Monthly website visitors
15.3K
Month over month+13.4%
Quarter over quarter-18.8%
Top sourceDirect (71.2%)
Ad budget per month$0.0
Average search rank32.3
Traffic source mix
Direct
71.2%
Search
19.4%
Referral
5.2%
Social
2.6%
Paid referral
1.5%

LinkedIn followers

Follower count and growth

Total followers

30.9K

12-mo growth

+33.3%

Monthly growth

+0.9%

News

Links

www.independencepetgroup.comLinkedInCrunchbase