Responsibilities

• Website Strategy & Digital Experience
• Develop and maintain the multi-year website strategy and roadmap across all brands.
• Identify opportunities to improve customer experience, engagement, conversion, and lead generation.
• Lead website redesigns, refreshes, migrations, and ongoing enhancement initiatives.
• Define website governance, content standards, and best practices.
• Prioritize enhancements based on customer insights, analytics, business impact, and strategic objectives.
• Champion customer-first digital experiences throughout the website ecosystem.
• Martech & Technology Ownership
• Serve as marketing owner of the website technology stack.
• Partner with IT and external vendors to evaluate, implement, and optimize website technologies.

Requirements

• 4-6 years of experience in digital marketing, website marketing, digital product management, e-commerce, or related fields.
• Experience managing large-scale marketing websites.
• Strong understanding of: Website strategy, SEO, AEO, UX/CX, Analytics, Conversion rate optimization, Martech ecosystems.
• Experience partnering with technical teams and IT organizations.
• Strong project management and stakeholder management skills.
• Experience translating business needs into technical requirements.
• Analytical mindset with demonstrated ability to use data to drive decisions.

Preferred

• Experience in insurance, financial services, healthcare, e-commerce, subscription businesses, or other regulated industries.
• Experience with enterprise CMS platforms.
• Experience managing agencies and third-party vendors.
• Familiarity with: GA4, GTM, CMS platforms, Marketing automation systems, A/B testing platforms, Personalization technologies.
• Experience supporting multi-brand organizations.

Benefits

• All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following: - Comprehensive full medical, dental and vision Insurance - Basic Life Insurance at no cost to the employee - Company paid short-term and long-term disability - 12 weeks of 100% paid Parental Leave - Health Savings Account (HSA) - Flexible Spending Accounts (FSA) - Retirement savings plan - Personal Paid Time Off - Paid holidays and company-wide Wellness Day off - Paid time off to volunteer at nonprofit organizations - Pet friendly office environment - Commuter Benefits - Group Pet Insurance - On the job training and skills development - Employee Assistance Program (EAP) Interview Technology Notice: Please note that phone and video interviews or screenings may be recorded and transcribed using interview technology to support our recruitment process. By continuing with the interview, you consent to this use. Text Messaging Notice: If you provide a mobile phone number, you may receive job-related communications via text message. Message and data rates may apply. You may opt out of text communications at any time by replying “STOP.”