Marketing Campaigns and Programs Associate

Responsibilities

• Own the end-to-end execution of Harness's webinar program, including both hosted webinars and third-party webinars with partners and sponsored-content vendors.
• Source, evaluate, and manage third-party webinar vendors and partners, including negotiating terms, coordinating deliverables, and tracking lead delivery.
• Recruit, prep, and coordinate internal and external speakers (customers, partners, Field CTOs, and product experts), managing run-of-show, rehearsals, and day-of logistics.
• Manage platform setup, registration pages, follow-up nurture, and on-demand content handoff for each webinar.
• Plan and execute internal and external promotion for every program, including email, social, and paid digital, in partnership with demand gen, content, and creative teams.
• Build promotion plans and timelines that drive registration and attendance against target audiences and pipeline goals.
• Coordinate with sales, SDRs, and field marketing to align webinar follow-up with account and pipeline priorities.
• Report on program results, including registrations, attendance, engagement, pipeline, and cost per outcome, and translate the data into clear recommendations.
• Bring creative thinking to operationalize and scale demand generation programs, building repeatable playbooks and processes.
• Support marketing campaigns and additional growth marketing programs.

Requirements

• 1–2 years of experience in B2B marketing, demand generation, campaign management, or a related role.
• Hands-on experience running webinar programs, including hosted and/or third-party webinars, from planning through promotion and follow-up.
• Experience promoting programs across email, social, and paid digital channels.
• Experience reporting on program results, with a data-driven approach to measuring performance and informing next steps.
• Strong project management and organizational skills, with the ability to juggle multiple programs, deadlines, and stakeholders at once.
• Excellent written and verbal communication skills, with a proven ability to collaborate and work cross-functionally with marketing, content, product marketing, sales, and external partners.
• Thrives in a fast-paced, cross-functional environment where creativity meets accountability.
• Creative thinker who finds ways to operationalize and scale demand generation programs through process, automation, and testing.

Preferred

• Experience in B2B technology, SaaS, or developer-focused growth marketing.
• Familiarity with fast-paced environments.
• Experience with growth marketing programs and campaign management.
• Interest in AI, DevOps, and software delivery.

Benefits

• Competitive salary
• Comprehensive healthcare benefits
• Flexible Spending Account (FSA)
• Flexible work schedule
• Employee Assistance Program (EAP)
• Flexible Time Off and Parental Leave
• Monthly, quarterly, and annual social and team building events
• Monthly internet reimbursement