Manager, Integrated Marketing

Responsibilities

• Lead Integrated Campaign Strategy and Planning
• Own the quarterly integrated campaign roadmap, aligned to product narratives, ICPs, market priorities, and pipeline goals
• Translate positioning, launches, and content themes into campaign briefs that define the target audience, insight, message, offer, channel mix, customer journey, success metrics, and follow-up motion
• Lead end-to-end campaign orchestration from planning through launch, optimization, and retrospective; ensure paid, owned, outbound, and field motions reinforce one another
• Lead and Develop Integrated Marketing
• Manage, mentor, and coach paid performance and lifecycle/customer communications contributors; build capability, accountability, and a high-performance team culture
• Set clear priorities and decision rights across the team, balancing always-on programs with strategic launches and campaign experiments
• Develop scalable planning, briefing, production, and campaign-review processes that improve speed, quality, and cross-functional visibility
• Measurement, Insights, and Optimization
• Own campaign performance reporting across engagement, pipeline, conversion, and efficiency metrics; turn results into recommendations that improve future investment and execution

Requirements

• 10+ years of B2B marketing experience, including meaningful experience leading integrated campaigns across paid, owned, and nurture channels
• 2+ years of people leadership, team lead, or substantial program leadership experience; demonstrated success developing junior team members
• Strong analytical fluency with campaign, funnel, pipeline, and efficiency metrics
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
• Demonstrated experience partnering with Product Marketing, Content, ABM, Sales, Marketing Operations, and Creative or Brand teams

Preferred

• B2B SaaS experience strongly preferred

Benefits

• 📈 401k with company matching
• 📚 Unlimited professional development and ongoing learning through LinkedIn Learning Solutions
• 🏝 4 weeks of paid vacation, paid sick days, dedicated paid COVID days, and paid bereavement
• ✈ 4 week sabbatical after 5 years of service
• 🍀 Mental Wellness Program (EAP) to support your well-being and self-care
• 🍹 Team events, such as happy hours, off-sites, and team building events
• ❤️ Best-in-class health benefits, company paid for employee and company contribution for family coverage