Integrated Marketing Manager - TikTok Local Services

Responsibilities

• Strengthen brand awareness and market influence through product launches, integrated marketing campaigns, and strategic partnerships.
• Translate insights into the US market, consumer behavior, and user needs into compelling product positioning, key messages, use cases, and go-to-market strategies.
• Develop and execute integrated marketing campaigns across multiple channels, including social media, creator and influencer partnerships, cultural moments, and experiential events.
• Build strategic partnerships with international brands and organizations. Develop high-impact initiatives and industry events that generate attention and engage priority audiences at scale.
• Collaborate with internal and external stakeholders to drive projects from strategy through execution, ensuring high creative quality and measurable business impact.

Requirements

• Bachelor's degree or equivalent, with proven experience in global marketing and a strong foundation in brand and product marketing.
• Strong understanding of the global content and social media landscape, particularly in the US market.
• Deep interest in the food and dining industry, with a strong understanding of foodie culture, consumer motivations, and emerging trends.
• Strong communication, negotiation, and project management skills, with demonstrated experience managing international partnerships and cross-functional initiatives.

Preferred

• Curious, resourceful, and self-motivated, with the ability to learn quickly and thrive in a fast-paced environment.
• Relevant experience or industry connections in food and dining, travel, hospitality, or entertainment are a plus.
• Experience working in cross-border, multi-cultural environment.

Benefits

• Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
• Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
• The Company reserves the right to modify or change these benefits programs at any time, with or without notice.