TikTok | Company Profile, Culture & Jobs

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003

Los Angeles, California, US

71K employees (26,053 in marketing)

www.tiktok.com/about?lang=en

48% recommend to a friend

43% positive business outlook

People

Marketing leadership

Kimberly W.

Head of Global Marketing Partnerships

At the company for 5 years 4 months

Mandy Mao

Global Head of Product Marketing, Monetization GenAI

At the company for 8 years 11 months

Aaron Samson

Global Head of Responsibility Marketing

At the company for 1 year 7 months

Val Guerrera

Head of Global Marketing, Creators

At the company for 1 year 11 months

Hiring activity

Open marketing jobs over time

2132 open now

Headcount trend

Company growth over the last 12 months

Audience

Monthly website visitors

3B

Month over month+6.4%

Quarter over quarter+7.9%

Top sourceDirect (59.4%)

Ad budget per month$0.0

Average search rank25

Traffic source mix

Direct

59.4%

Search

36.6%

News

iHeartMedia and TikTok Partner to Launch First-of-Its-Kind, Multiplatform Partnership

Nov 10, 2025 • Newsroom | TikTok

Introducing the TikTok Awards 2025: New Era. New Icons.

Nov 3, 2025 • Newsroom | TikTok

New AI-powered tools to make it easier to create and share on TikTok

Oct 28, 2025 • Newsroom | TikTok

Links

www.tiktok.com/about?lang=en

Crunchbase

X (Twitter)

Glassdoor

TikTok insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2003

Headquarters

Los Angeles, California

Employees

10001+

31.4% growth last 12mo

Marketing team

26,053

33% of company

95 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Seed-stage · Growing 31.4% last 12 months · More mature

Trend

2021-12-27 -> 2025-12-01

Headcount (12 months)

+31.4%

Last funding round

—

Negative news (120 days)

0

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

3B

Month over month+6.4%

Quarter over quarter+7.9%

Top sourceDirect (59.4%)

Traffic source mix

Direct

59.4%

Search

36.6%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

0 competitor sites

Search traffic: 0 organic clicks / 0 paid clicks

Organic competitors

0

Paid competitors

0

Keyword change

0

Ad budget per month

$0.0

Average search rank

25

G2 quick view

Shows G2 rating and review trend.

Main result

8.3 / 5

125 reviews saved

Reviews month over month

—

Reviews quarter over quarter

0%

Reviews year over year

—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

4.1M

Job openings

Shows open jobs, growth, and role changes.

Main result

665 open jobs

Open jobs trend: —

Trend

Marketing team size

Shows saved marketing team size.

26,053

33% of the company • 95 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 26,053.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

3.2 / 5

Work-life balance

2.7 / 5

Culture

2.9 / 5

Diversity & inclusion

3.2 / 5

Recommend to a friend

48%

Positive business outlook

43%

News

Shows saved company news.

iHeartMedia and TikTok Partner to Launch First-of-Its-Kind, Multiplatform Partnership

Nov 10, 2025 • Newsroom | TikTok

Introducing the TikTok Awards 2025: New Era. New Icons.

Nov 3, 2025 • Newsroom | TikTok

New AI-powered tools to make it easier to create and share on TikTok

Oct 28, 2025 • Newsroom | TikTok

Loading insights...

Headcount +31.4% year over year

Referral

2.7%

Social

1.1%

Paid referral

0.2%

LinkedIn followers

Follower count and growth

Total followers

4.1M

12-mo growth

+27.4%

Monthly growth

+1.2%

Salaries

Typical salary range

$105,556 – $244,889

/ yr

Median base

$295,340

Median total

$295,340

Median experience

3 years

Submissions

3

Help build salary transparency at TikTok

Share your compensation anonymously to see full data.

Contribute

TikTok insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2003

Headquarters

Los Angeles, California

Employees

10001+

31.4% growth last 12mo

Marketing team

26,053

33% of company

95 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Seed-stage · Growing 31.4% last 12 months · More mature

Trend

2021-12-27 -> 2025-12-01

Headcount (12 months)

+31.4%

Last funding round

—

Negative news (120 days)

0

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

3B

Month over month+6.4%

Quarter over quarter+7.9%

Top sourceDirect (59.4%)

Traffic source mix

Direct

59.4%

Search

36.6%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

0 competitor sites

Search traffic: 0 organic clicks / 0 paid clicks

Organic competitors

0

Paid competitors

0

Keyword change

0

Ad budget per month

$0.0

Average search rank

25

G2 quick view

Shows G2 rating and review trend.

Main result

8.3 / 5

125 reviews saved

Reviews month over month

—

Reviews quarter over quarter

0%

Reviews year over year

—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

4.1M

Job openings

Shows open jobs, growth, and role changes.

Main result

665 open jobs

Open jobs trend: —

Trend

Marketing team size

Shows saved marketing team size.

26,053

33% of the company • 95 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 26,053.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

3.2 / 5

Work-life balance

2.7 / 5

Culture

2.9 / 5

Diversity & inclusion

3.2 / 5

Recommend to a friend

48%

Positive business outlook

43%

News

Shows saved company news.

iHeartMedia and TikTok Partner to Launch First-of-Its-Kind, Multiplatform Partnership

Nov 10, 2025 • Newsroom | TikTok

Introducing the TikTok Awards 2025: New Era. New Icons.

Nov 3, 2025 • Newsroom | TikTok

New AI-powered tools to make it easier to create and share on TikTok

Oct 28, 2025 • Newsroom | TikTok

2.7%

Social

1.1%

Paid referral

0.2%

12-mo growth

+27.4%

Monthly growth

+1.2%

2024-01-01 -> 2026-03-01

Open jobs growth

—

Biggest role change

—

Latest open role

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