Product Marketing & Operations Lead, Generative AI

San Jose, CA (On-site)

$159K/yr – $272K/yrSenior Level3+ years expFull time

Posted 1 day ago

Job Summary

Own and accelerate go-to-market efforts for Generative AI products and features, guided by user and market insights, while coordinating with cross-functional teams to drive timely, market-ready outcomes.

  • Lead GTM plans for Gen AI launches and feature adoption
  • Surface actionable insights from user behavior and market signals
  • Collaborate with Product, Engineering, UX, Communications, Sales, and Strategy to ship effectively

Job Description

Responsibilities

  • Drive execution of go-to-market plans to support the launch and adoption of Generative AI products and new features
  • Analyze user behavior, inbound feedback, and market signals to surface insights that help shape product direction and decisions
  • Uncover new product and business opportunities through a mix of data-driven research, trend analysis, and competitive benchmarking
  • Collaborate closely with cross-functional teams—including Product, Engineering, UX, Communications, Sales, and Strategy—to align on priorities and bring features to market effectively
  • Support relationship-building efforts with external AI partners to enhance our product ecosystem and unlock co-development potential

Requirements

  • 3+ years of work experience in a product marketing/operations role in AI landscape, or roles in the tech/ad industry
  • Passion to learn and use AI products
  • Self-starter with strong project management skills, ability to grasp the core context, identify key risks, and cooperate with all parties to achieve goals.
  • Analytical, data-sensitive, and goal-driven.
  • Comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial and error iterations, and constantly improving.

Preferred

  • Great communicator and team player.
  • Comfortable navigating global organizational structures and aligning objectives with cross-functional teams.

Benefits

  • Benefits may vary depending on the nature of employment and the country work location.
  • Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
  • Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
  • The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
TikTok logo

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Salaries

Posted range

$159K/yr – $272K/yr

Taken straight from the job posting.

The middle of this range ($216K) is 18% above the median base salary for Product Marketing Lead roles in the United States ($182K).

Product Marketing Lead median pay in the United States

$183K/yr

Most pay falls between $150K and $200K. Based on 35 salaries.

See all TikTok salaries

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K