Director, Integrated Strategy

Responsibilities

• Brand Strategy Delivery (75%)
• Develop assigned components of brand strategy, including audience insight, positioning inputs, value proposition, brand character, narrative frameworks, messaging and creative strategy.
• Translate research, proprietary data, cultural context, category dynamics, and customer understanding into hypothesis-based insights and clear strategic implications.
• Lead the development of creative briefs, strategic narratives, workshop agendas, and working-session materials, with VP guidance at key decision points.
• Partner with core cross-functional team members throughout creative platform and experience-driven tactical solution development to clarify the strategy, provide constructive input, and help ensure the work remains connected to the agreed brand direction.
• Independently manage defined brand-planning, launch, lifecycle, research, or strategic workstreams while keeping the VP informed of decisions, risks, and areas requiring escalation.
• Present assigned work to clients and internal teams with a clear rationale and actionable recommendation.
• Day-to-Day Strategic Integration (25%)
• Coordinate day-to-day strategic inputs across Brand, Medical, OCX, Content, Analytics, and other relevant partners, following the overall strategic direction established with the VP.
• Help clarify roles, sequencing, dependencies, and next steps, so specialist contributions are timely, connected, and reflected in the work.

Benefits

• The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work.