M Dining, Marketing Communications Specialist

Responsibilities

• Develop and complete marketing campaigns and communications that promote Michigan Dining's retail, residential dining, catering, and other services.
• Manage incoming marketing requests and projects
• Design and produce engaging print and digital marketing materials, ensuring consistency with University and Student Life brand guidelines.
• Create social media content across multiple platforms, monitoring engagement and identifying opportunities to improve performance.
• Manage student marketing employees, including assigning work, providing feedback, and supporting their professional development.
• Collaborate with Michigan Dining leadership, Human Resources, and Talent Acquisition to develop recruitment marketing materials and campaigns that attract student and professional staff.
• Monitor and evaluate marketing campaign performance, using data and feedback to inform improvements and support departmental goals.
• Represent Michigan Dining at campus events, recruitment fairs, and promotional activities, while supporting marketing plans across Student Life Auxiliaries.

Requirements

• Bachelor's degree in marketing, communications, public relations, or a similar field; or equivalent combination of education and experience.
• Minimum 3 years of marketing and/or communications experience.
• Graphic design skills and familiarity with design programs such as Canva and Adobe Creative Suite.
• Familiarity and experience with social media platforms, including Facebook, Instagram, X, YouTube, and LinkedIn. This includes content gathering and design, posting, social media strategy, and analytics.
• Demonstrated 1 or more years of experience managing marketing projects and campaigns across digital and print platforms, including content planning, execution, and performance analysis.

Benefits

• - Generous time off
• - A retirement plan that provides two-for-one matching contributions with immediate vesting
• - Many choices for comprehensive health insurance
• - Life insurance
• - Long-term disability coverage
• - Flexible spending accounts for healthcare and dependent care expenses