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University of Michigan

Brand

  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving, and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.Why Work at Michigan?Being part of something greater, of serving a larger mission of discovery and care — that's the heart of what drives people to work at Michigan. In some way, great or small, every person here helps to advance this world-class institution. It's adding a purpose to your profession. Work at Michigan and become a victor for the greater good.
Founded in 1989
Ann Arbor, Michigan, USA
38K employees (1,396 in marketing)
umich.edu

People

Marketing leadership

Betsy Erikson Brown, APR
Betsy Erikson Brown, APR
Assistant Vice President for Marketing Communications, Office of the VP for Communications
At the company for 15 years 9 months
Andre Grewe
Andre Grewe
Interim Director of Marketing and Communications
At the company for 25 years 4 months
Juana Mancera Rodriguez
Juana Mancera Rodriguez
Marketing Director
At the company for 3 years 5 months
Brendan K.
Brendan K.
Assistant Director of Marketing and Communication
At the company for 22 years 9 months

Hiring activity

Open marketing jobs over time

191 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$359.8M

Last raise

$1M

Grant, 8 months ago

Funding history

Jul 2025

Grant University Of Michigan · $1M

Jun 2025

Grant University Of Michigan · $1.2M

Apr 2025

Grant University Of Michigan

Oct 2024

Grant University Of Michigan · $3.6M

Sep 2024

Grant University Of Michigan · $34.9M

Audience

Monthly website visitors
15.1M
Month over month+9.3%
Quarter over quarter+75.5%
Top sourceDirect (45.4%)
Ad budget per month$651.6K
Average search rank42.8
Traffic source mix
Direct
45.4%
Search
44.4%

News

Michigan Overpowers San Diego State in Players Era Opener
Nov 25, 2025 • University of Michigan Athletics
Michigan Monday: Game 12 vs. #1 Ohio State - University of Michigan Athletics
Nov 24, 2025 • University of Michigan Athletics
Postgame Notes: #18 Michigan 45, Maryland 20 - University of Michigan Athletics
Nov 23, 2025 • University of Michigan Athletics

Links

umich.eduLinkedInCrunchbaseX (Twitter)

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Headcount +3.4% year over year

May 2024

Grant University Of Michigan · $15M

Referral
9.1%
Social
0.5%
Paid referral
0.4%

LinkedIn followers

Follower count and growth

Total followers

823.8K

12-mo growth

+9%

Monthly growth

+0.5%

Salaries

Median base

$76,000

Median total

$76,000

Median experience

4 years

Submissions

22

Pay by role

Communications

12 submissions

CRM

3 submissions

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Contribute

Open positions191 open marketing positions

University of Michigan logo

Inclusive History Project Communications Lead

University of Michigan

Ann Arbor, MI (Hybrid)

$55K/yr - $67K/yrIn-houseFull-time
2 days ago
University of Michigan logo

Communications Specialist

University of Michigan

Ann Arbor, MI (Hybrid)

$60K/yr - $70K/yrIn-houseFull-time
5 days ago
University of Michigan logo

Marketing and Customer Relationship Management Strategist

University of Michigan

Ann Arbor, MI (Hybrid)

$61K/yr - $73K/yrIn-houseFull-timeMid level3+ years exp.
8 days ago
University of Michigan logo

CECS Marketing Student Ambassador

University of Michigan

Dearborn, MI (Hybrid)

In-housePart-timeIntern/new grad
2 weeks ago
University of Michigan logo

Communications Manager

University of Michigan

Ann Arbor, MI (Hybrid)

$80K/yr - $100K/yrIn-houseFull-time
3 weeks ago
University of Michigan logo

Social Media Specialist

University of Michigan

Ann Arbor, MI (Hybrid)

$63K/yr - $75K/yrIn-houseFull-timeMid level3+ years exp.
3 weeks ago
View all 191 jobs

University of Michigan insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1989
Headquarters
Ann Arbor, Michigan
Employees
10001+
Flat last 12mo
Marketing team
1,396
4% of company
98 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Late-stage · Flat headcount last 12 months · More mature · Recently funded
Trend
2022-08-29 -> 2025-12-01
Headcount (12 months)
+3.4%
Last funding round
8 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
15.1M
Month over month+9.3%
Quarter over quarter+75.5%
Top sourceDirect (45.4%)
Traffic source mix
Direct
45.4%
Search
44.4%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
0 competitor sites
Search traffic: 3.8M organic clicks / 26.4K paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
+54,762
Ad budget per month
$651.6K
Average search rank
42.8

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

823.8K

12-mo growth

+9%

Monthly growth

+0.5%

Job openings

Shows open jobs, growth, and role changes.

Main result
7 open jobs
Open jobs trend: —
Trend
2024-07-01 -> 2026-03-01
Open jobs growth
—
Biggest role change

Marketing team size

Shows saved marketing team size.

1,396
4% of the company • 98 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 1,396.

Funding

Shows saved funding data.

Total funding
$359.8M
Last raise
Grant
8 months ago
Funding details
Amount raised
$359.8M
Last round
Grant
Last fundraise
8 months ago

News

Shows saved company news.

Michigan Overpowers San Diego State in Players Era Opener
Nov 25, 2025 • University of Michigan Athletics
Michigan Monday: Game 12 vs. #1 Ohio State - University of Michigan Athletics
Nov 24, 2025 • University of Michigan Athletics
Postgame Notes: #18 Michigan 45, Maryland 20 - University of Michigan Athletics
Nov 23, 2025 • University of Michigan Athletics
9.1%
Social
0.5%
Paid referral
0.4%
—
Latest open role
PeopleSoft Application Developer