Marketing and Media Relations Manager

Responsibilities

• Develop and implement paid and in-kind print and broadcast advertising plans, adapting for multiple and varied audience segments, including booking, copywriting, and coordinating graphic design
• Create, produce, and distribute UMS collateral, including flyers, posters, and invitations
• Ensure accuracy, brand compliance, and on-time delivery of final all advertising and collateral
• Lead marketing campaigns for Student Tickets, Kids Club, and other discount initiatives
• Research and develop marketing plans for season events
• Collaborate with Group Sales Coordinator to research and contact community-based organizations to promote UMS activities
• Secure media partners and handle partner sponsorship fulfillment
• Manage annual advertising budget of ~$150k
• Research, write, and distribute press/news releases and media advisories that take activities and translate them into compelling public-facing stories
• Plan strategy and develop story angles for performances, educational activities and special events, including participating in planning and execution around UMS's 150th season in 28/29 and other large initiatives

Requirements

• 2-4 years of applicable experience in marketing/communications
• Demonstrated ability to effectively manage numerous projects simultaneously and in various stages of development. Ability to plan workflow several months in advance, while responding to immediate needs
• Excellent interpersonal and oral/written communication skills
• Attention to detail in writing and proofreading
• Ability to be productive and flexible under pressure and able to meet deadlines
• Experience with Adobe Creative Suite (Photoshop, InDesign, Illustrator), Google Suite (Gmail, Calendar, Docs, Sheets, Drive), and Microsoft Office 365 suite (Word, Excel, and PowerPoint)
• Ability to be largely self-sufficient in managing administrative needs
• Routinely moves and positions materials weighing up to 25 pounds across campus and for various event needs

Preferred

• Experience working in the performing arts and/or non-profit sector
• Experience working with an email marketing platform (such as MailChimp, ExactTarget, Prospect2) and CRM database, with Tessitura CRM system, and/or Prospect2 email system
• Experience using project management software
• Knowledge of and interest in performing arts and artists

Benefits

• We offer a benefits package that includes comprehensive training and career development opportunities, generous retirement savings plans, ample paid time off, and a wealth of family care support: https://careers.umich.edu/benefits/