Marketing Communications Associate

Responsibilities

• Lead the school's social media strategy and editorial calendar, connecting content to priorities including recruitment, visibility, philanthropy, and community.
• Develop platform-specific content and distribution plans based on audience needs, performance, and school priorities.
• Collaborate with the in-house videographer and other partners on larger productions while independently creating social content.
• Create and deploy bulk mail software messaging.
• Create digital event calendar listings, including the school's web/social properties and campus/community calendars (such as the Ann Arbor Observer, University Happenings page).
• Help lead working groups as assigned to communicate across all departments about events to ensure efficient deployment of resources.
• Pursue professional development opportunities to ensure Stamps complies with the best digital content creation and sharing practices.
• Provide analytics and metric reports to help inform strategy around email communication, social media, and website-related campaigns and content.
• Be the department liaison on all signature school events such as exhibitions, commencement, and other major internal and external activities. Involved in planning, event day support, and coordinating digital content strategy for events.
• Hire and work with students and vendors such as photographers, writers, printers, merchandise providers, caterers, facility managers, and others.

Requirements

• Undergraduate degree; or an equivalent combination of education and experience
• A portfolio showing social writing, phone photography, and short-form video production and editing.
• Experience using social media analytics to improve content or audience engagement.
• Experience conducting interviews and storytelling.
• Demonstrated experience building social media content for an organization, brand, or community.
• Experience with event planning.

Benefits

• Generous time off
• A retirement plan that provides two-for-one matching contributions with immediate vesting
• Many choices for comprehensive health insurance
• Life insurance
• Long-term disability coverage
• Flexible spending accounts for healthcare and dependent care expenses