Director, Marketing Communications

Responsibilities

• Own the marketing communications strategy for Zimmer Biomet's knee, hip, upper extremities, sports medicine and technology portfolio, ensuring all content and message development is aligned with business strategy and corporate brand goals
• Partner with business unit Marketing to convert business and product strategy into clear creative briefs that ultimately develop into campaigns and/or strategies that generate demand and increase sales.
• Develop campaigns, messaging frameworks, narratives, videos and proof points for the company’s portfolio and serve as the authority on messaging to external audiences on our products. Translate robotics, AI, data analytics and implant capabilities into clear, evidence-based stories that help surgeons understand how these tools can support decisions for each case.
• Build and communicate strategy to the team, business partners and senior leaders, creating clarity on priorities, trade-offs, resourcing and expected business outcomes.
• Define and report campaign and product-program metrics tied to commercial goals. Use data, customer insights and competitive intelligence to refine messaging, channel mix and investment decisions, and show how the work contributes to product demand and sales.
• Coordinate interviews and voice of customer sessions with surgeon customers to bring their perspectives into product stories and campaigns. Develop surgeon testimonials and other third-party endorsement strategies in partnership with Legal, Regulatory and Compliance, with appropriate permissions, substantiation and disclosures.
• Ensure alignment of strategic communication plans across business units and identify new cross-portfolio and cross-functional opportunities that increase brand awareness and market share.
• Lead the overarching surgeon- and HCP-facing content integration strategy across print, digital, social and event channels, and oversee the promotional presence for assigned business units, including review and approval of content.
• Lead marketing communications for product launches, clinical and evidence milestones and major congresses, and serve as the marketing communications management approval within the NPI/Business
• Review Checkpoint/Tollgate process, ensuring resources and tasks are assigned to clear each Checkpoint.

Requirements

• Bachelor's Degree and 8 years of relevant experience, or Associate's Degree and 10 years of relevant experience, or High School Diploma or Equivalent and 12 years of relevant experience required
• 2 years of experience as a people manager required; 3+ years with direct reports is strongly preferred
• Demonstrated experience developing and executing portfolio, brand or marketing communications strategies for a global, matrixed organization, including ownership of a budget and agency partners required.
• Experience in MedTech, Life Sciences or another regulated healthcare environment strongly preferred, including familiarity with promotional review and new product introduction Checkpoint/Tollgate review processes.
• Bachelor’s degree in communications, journalism, marketing or a related field preferred; agency and in-house experience helpful.
• Domestic and international travel up to 35% annually.
• Travel Expectations

Preferred

• Strategic Communications Leadership: Ability to think strategically and translate complex business, clinical and technical information into clear, differentiated messaging and integrated communication plans that advance portfolio and enterprise objectives.
• MedTech Market and Regulatory Acumen: Knowledge of the orthopedic/MedTech market, surgical and selling processes, and the development and regulatory environment, including evidence-based claims and advertising and promotional review requirements.
• Execution Excellence: Excellent organizational and program management skills, with the ability to handle many issues independently and prioritize accordingly; consistently supports timely execution with precision and within budget while sustaining a longer-term strategic view.
• People Leadership and Development: Skilled at building, coaching and upskilling teams and mentoring communications leads, particularly in developing direct reports' strategic thinking and messaging capabilities, and at leading effectively in a fully remote environment.
• Influence and Cross-Functional Partnership: Exceptional written and verbal communication skills with demonstrated ability to influence and lead cross-functional, multi-disciplined teams, clearly convey information, and inspire confidence in internal and external stakeholders at all levels.
• Customer Insight: Ability to bring surgeon and customer perspectives into campaigns, develop compliant testimonials and third-party endorsement strategies.
• Campaign Measurement and Optimization: Experience in setting clear objectives, tracking campaign performance against commercial goals, and adjusting strategy, messaging or channel mix when results fall short of expectations.