Marketing & Communications Associate

Responsibilities

• Under the guidance of the Chief Revenue Officer, implement strategies that expand our brand presence and strengthen our marketing, positioning, and brand integrity in service of the organization’s growth goals.
• Develop and execute marketing and communications materials to publicize existing and new products, services, publications, and events (including PBL World and regional conferences), supporting our go-to-market strategy and stakeholder adoption.
• Write and design compelling content aligned with the PBLWorks style guide.
• Build and manage the PBLWorks editorial calendar and related strategies for marketing channels (blog, email, social media, webpages) to drive engagement and growth, including B2C sales and B2B lead generation.
• Execute email marketing and automation campaigns, with training provided on our specific tools, and help track engagement to better understand our audience.
• Support projects to develop brand-aligned collateral for digital and print (catalogs, landing pages, sales sheets, postcards), working alongside vendors and colleagues.
• Track data for the Marketing team’s key performance indicators and help produce regular reporting so the team can iterate on strategy.
• Manage the inventory of brand-aligned materials (slide decks, microsites), and maintain our internal hubs for brand assets and communications style.
• Collaborate across the organization on communications and marketing initiatives that strengthen the customer journey and drive revenue.
• Bring a curious, data-informed mindset to continuous improvement.

Requirements

• 0–2 years of professional experience. Strongly preferred: significant experience in scholastic journalism — high school or college newspaper, yearbook, literary magazine, or similar student-run publication — in an editorial, design, or editor-in-chief capacity. This kind of experience (managing deadlines, writing and editing copy, laying out pages, coordinating with a team of contributors) is exactly the foundation this role is built on.
• Interest in or exposure to K-12 education or EdTech is a plus, not a requirement.
• A portfolio or work samples (articles, layouts, designs, social content) that show range in writing and visual storytelling.
• Comfort with Google Suite (Drive, Docs, Sheets, Slides) is required. Experience with Adobe Suite (especially InDesign, from yearbook or newspaper layout) and Canva is a strong plus. Experience with email marketing tools (Account Engagement/Pardot) and CRMs (Salesforce) is a bonus — we’ll train on these.
• Demonstrated ability to see a project through from idea to finished product, on a deadline.
• Ability to work independently and manage one’s own workload and timelines once given direction, without needing close oversight on routine tasks.
• Bring a curious, data-informed mindset to continuous improvement.

Preferred

• Significant experience in scholastic journalism — high school or college newspaper, yearbook, literary magazine, or similar student-run publication — in an editorial, design, or editor-in-chief capacity.
• Interest in or exposure to K-12 education or EdTech is a plus, not a requirement.
• A portfolio or work samples (articles, layouts, designs, social content) that show range in writing and visual storytelling.
• Experience with email marketing tools (Account Engagement/Pardot) and CRMs (Salesforce) is a bonus — we’ll train on these.

Benefits

• This full-time, non-exempt (paid hourly) role offers full health benefits (including medical, dental, and vision), a 403b, and life and disability insurance. PBLWorks offers competitive pay (commensurate with experience) and a generous benefits and time-off package.