Director of Marketing & Communications

Responsibilities

• Responsible for creating, executing and evaluating a multi-faceted strategic marketing and communications plan that clearly and consistently delivers institutional messages across all Donnelly platforms (web, print, social media, video, audio, advertising, media exposure, etc.) that assist the College in reaching its institutional, admissions and philanthropic goals.
• Supervise the Communications Specialist and work studies/interns; while also managing freelancers.
• Collaborate closely with the Director of Admissions and work across departments and institutional stakeholders to solidify messages that communicate the College’s values, niche and impact to strengthen brand and reputation among various constituencies.
• Measure the impact and effectiveness of the overall marketing strategy by employing existing methodology, tracking campaigns and integrating new metrics as strategies evolve.
• Manage the department budget and expenses, including creating annual budget requests/plans.
• Serve as webmaster for the College website, with a focus on AI optimization, search engine marketing and SEO efforts while working with college departments to maintain updated content.
• Serve as key content producer (photographer, videographer, writer, editor) and content manager, including overseeing production of the Donnelly Digest, a bi-annual magazine for alumni and friends.
• Oversee engaging videos for recruitment needs, general institutional information, special events or other institutional needs (either in-house or with outside video vendors).
• Provide marketing for College events with external audiences, and occasionally production support.
• Provide or delegate copyediting and media editing (video, photo, graphic design) support.

Requirements

• Bachelor’s degree required. Preference given to candidates with degrees in marketing, communications or journalism.
• Minimum of four years of progressive marketing, communication, public relations, journalism or related experience and demonstrated skills within a complex organization required.
• Excellent written and verbal communication skills. Previous published writing experience preferred.
• Excellent project manager that is self-motivated and attentive to details to complete simultaneous projects in a fast-paced environment.
• Proactive, big-picture thinker willing to pivot when necessary.
• Ability to creatively leverage available resources and limited budget.
• Ability to think, act and communicate cross-departmentally.
• Working knowledge of photography and video production required.
• Working knowledge of social media platforms and management and CMS required.
• Working knowledge of web design platforms required.