Digital Marketing and Communications Specialist

Responsibilities

• Handle external digital marketing activities including, social media, email marketing, website (publish content, maintenance, SEO, SEM), Google Analytics, monitoring/reporting
• Oversee the firm’s social media calendar handling post scheduling and content for both organic and paid social media campaigns as well as collect/present web and social analytics quarterly
• Facilitate webinars and public meetings for firm presentations and client needs
• Assist with the development of presentations, project websites, award submissions and PR duties
• Collaborate with the Communications Team as well as the firm’s senior leadership on the creation of marketing campaigns and industry conference materials
• Support Business Development & Marketing/Communications projects

Requirements

• Bachelor’s Degree in Digital Media, Marketing, Communication, or relevant field
• 2-3 years of digital marketing experience (beyond college)
• Solid understanding of digital marketing platforms with proven successful (paid) social campaigns; looking for an experienced content creator, preferably in the A/E/C industry.
• Experience with WordPress CMS platform
• Familiarity with social media management platforms, especially Hootsuite
• Prior experience tracking and analyzing performance data, with the ability to interpret trends and create content that aligns with it
• Experience with Google Analytics
• Adobe Creative Suite proficiency, especially Photoshop
• Experience with Teams and/or Zoom webinar modules
• Strong communication skills, both verbal and written