Marketing and Communications Manager

Responsibilities

• Serve as the strategic lead for marketing, brand, product positioning, reputation management, and thought leadership initiatives, including white papers. Develop and implement the annual marketing plan to advance the strategic business plan, mission, brand awareness, product visibility, and organizational objectives.
• Globally manage all website, SEO and marketing automation to ensure consistent brand messaging, optimized lead generation, and seamless user experiences across all digital touchpoints. Leading the regional digital marketing execution across B2B and B2C channels. Build, launch, and optimize campaigns that grow test taker volume, deepen partner engagement, and increase brand recognition in global target markets. Lead email marketing, paid digital advertising and marketing production elements, including web copy, campaign assets, and email sequences, briefing that work into the content and social media function against clear campaign objectives.
• Write and oversee original marketing content for websites, white papers, presentations, articles, campaigns, stakeholder communications, and other platforms. Create high-impact content that is compelling, accurate, brand-aligned, and appropriate for internal and external audiences. Represent the organization in presentations, recorded content, webinars, or other camera-ready opportunities as needed.
• Deliver internal and external communications, including media relations, press releases, public-facing statements, and key organizational announcements. Plan communications that highlight accomplishments and strengthen reputation with stakeholders. Represent the organization in presentations, webinars, and recorded content as agreed.
• Develop, implement, and enforce brand guidelines and governance processes to ensure consistency across all communications, platforms, and markets. Oversee messaging, positioning, signoffs, approvals, and alignment with parent organization standards and strategic priorities.
• Deliver the thought leadership agenda by proposing the topics, research questions, and positions that establish the organization as an industry authority, shaping them into a program of work. Commission and brief white papers, research summaries, and expert content produced by internal subject matter experts, external authors, or agencies. Review all deliverables for accuracy, brand alignment, and market relevance.
• Gather and interpret marketing analytics to track customer and market trends, campaign performance, digital impact, annual sales contributions, and opportunities for improvement. Prepare, monitor, and analyze reports, lead the annual marketing budget, advise on international marketing spend, and manage agencies, vendors, and service providers.
• Manage the marketing team, ensuring that they have the necessary tools and skills to operate effectively and are motivated to strive towards continuous improvement.
• Other contributions commensurate with level and experience as required.

Requirements

• Bachelor's degree in marketing, communications or related field
• Excellent oral and written communication skills
• Strong writing and editing skills
• Excellent time management skills and ability to work to meet deadlines
• Strong analytical skills and data-driven thinking
• Competent in standard IT software packages including, Microsoft Office and CRM
• Competent in marketing analytics and, marketing calendar tools
• Proficiency with digital marketing platforms, including CMS, email marketing, social media management, paid digital advertising, and SEO tools
• Meticulous attention to detail
• Excellent presentation skills and ability to work with stakeholders - internal and external

Preferred

• Master's degree in marketing and communications or related field
• Solution oriented
• Creative writing skills and storytelling
• Intercultural awareness
• Proficient in Spanish and/or other languages
• Ability to analyse customers' needs, expectations, and behaviors
• Data visualization, infographics, dashboards development
• Experience in Marketing Automation Systems
• Experience commissioning or editing thought leadership, white papers, or research content
• Experience in project management