Director of Marketing & Communications

Responsibilities

• Develop and execute an integrated marketing and communications strategy that builds awareness of JBRPC, promotes its programs and initiatives, strengthens its brand, and expands engagement and support across key audiences.
• Proactively identify and pursue opportunities to increase JBRPC's visibility and reach—from program and event promotion to partnerships, campaigns, timely issues, and broader conversations relevant to JBRPC's mission.
• Maintain a strong, consistent organizational voice and visual identity across communications channels and materials.
• Develop and manage an editorial and campaign calendar that translates organizational priorities into timely, compelling communications and promotional activity.
• Create compelling written and visual content for social media, newsletters, the website, press materials, presentations, and other communications products that bring JBRPC's programs, people, partnerships, vision, and impact to life.
• Manage JBRPC's digital presence, including social media, email communications, and website content, and plan and execute paid digital campaigns to expand reach and promote programs, events, and initiatives.
• Produce polished graphics and visual materials using tools such as Canva or Adobe Creative Suite and manage outside creative support when specialized expertise is needed.
• Proactively generate earned-media opportunities, cultivate relationships with journalists and relevant outlets, and develop press releases, pitches, media advisories, talking points, and other media materials.
• Build relationships with media, cultural organizations, community partners, influencers, and other aligned organizations that can amplify JBRPC's work and introduce the organization to new audiences.
• Establish and monitor meaningful performance metrics across digital channels and campaigns—including website traffic, email performance, social media reach and engagement, advertising results, audience growth, and media coverage—and use results and feedback to improve strategy and execution.

Requirements

• At least 5 years of professional experience in marketing, communications, public relations, or a related field, including experience working for a nonprofit organization.
• Demonstrated ability to develop and execute communications strategies, balancing big-picture planning with hands-on content creation and implementation.
• Demonstrated experience actively promoting an organization, program, initiative, or cause and growing its visibility, audiences, and engagement through integrated marketing and communications.
• Exceptional writing, editing, and storytelling skills, with the ability to communicate complex ideas clearly and compellingly to diverse audiences.
• Experience managing digital communications channels, including social media, email marketing, and website content.
• Experience planning, implementing, and evaluating communications campaigns, with the ability to interpret performance metrics and use data to improve reach, engagement, and results.
• Experience with media relations, including writing press materials, identifying story opportunities, and engaging with journalists or media outlets.
• Competence with graphic design and visual communications tools, such as Canva and/or Adobe Creative Suite, and the ability to produce polished materials and maintain visual consistency.
• Strong organizational and project management skills, including the ability to manage multiple priorities, meet deadlines, and maintain effective workflows with minimal supervision.
• Sound judgment, initiative, and the ability to independently identify needs, set priorities, solve problems, and carry projects through to completion.

Preferred

• Experience in environmental conservation, parks, sustainability, environmental education, or a related mission-driven field.
• Experience managing paid digital advertising campaigns, including Google Ads or social media advertising platforms.
• Familiarity with website content management systems, email marketing platforms, digital analytics tools, and customer relationship management (CRM) systems.
• Experience developing communications materials that support nonprofit fundraising, sponsorships, or major organizational initiatives.
• Experience with photography, reels / video production, or other multimedia storytelling.
• Familiarity with New York City communities, public parks, environmental issues, and/or public agency partnerships.
• A valid driver's license is a plus.

Benefits

• robust benefits package to comprise total compensation.