NISS, Director of Marketing and Communication

Responsibilities

• Strategic Marketing & Communications Leadership
• Provides strategic leadership for the development, implementation, and continuous refinement of an integrated marketing and communications strategy that advances the NISS's mission and long-term objectives.
• Provides guidance on organizational positioning, reputation, stakeholder outreach, and external visibility.
• Establishes annual marketing and communications priorities, campaigns, performance expectations, and standards to ensure consistent, accessible, and effective communications aligned with university requirements.
• Directs marketing and communications across NISS functional areas and serves as the primary liaison with Georgia State University's Public Relations and Marketing Communications (PRMC) and other university partners.
• Brand Strategy, Positioning & Reputation Management
• Develops and manages the NISS brand strategy, positioning, core messaging, and value propositions in alignment with Georgia State University's institutional brand standards.
• Advances NISS's reputation as a national leader in student success, evidence- based practices, and institutional transformation among higher education leaders, institutional partners, funders, and other external stakeholders.
• Establishes and maintains brand standards to ensure consistent representation of the NISS across websites, publications, presentations, digital platforms, social media, events, and other external communications. Advises leadership on reputational considerations, issues management, and communications strategies for sensitive or high-profile matters.
• Content Strategy, Development & Editorial Management

Requirements

• Minimum Hiring Qualifications : Bachelor’s degree in Strategic Communications/Marketing and five years of related experience, or a combination of education and related experience