Agricultural Marketing & Digital Communications Specialist

Responsibilities

• Develop and execute integrated marketing and communications strategies that support RCIS business goals, customer engagement, agent relationships and growth objectives.
• Create high-quality written content for internal and external audiences, including articles, blogs, email campaigns, presentations, podcasts, videos, marketing materials, digital content, social media and executive communications.
• Translate complex crop insurance and agricultural topics into clear, engaging and audience-focused communications.
• Ensure messaging aligns with RCIS brand standards while accurately reflecting industry trends, agricultural practices and crop insurance solutions.
• Serve as a communications partner to business leaders, helping position RCIS as a trusted resource within agriculture and crop insurance.
• Develop and implement integrated digital marketing campaigns utilizing email, web, social media, paid media, video and other channels.
• Ensure campaigns effectively support RCIS products, services, agent distribution channels and customer experience initiatives.
• Monitor campaign performance and metrics and recommend enhancements to improve effectiveness, audience engagement and return on investment.
• Maintain awareness of emerging marketing trends, digital communication strategies and best practices in agricultural marketing.
• Collaborate closely with sales, product, operations, field service, underwriting, claims and leadership teams to support key business initiatives.

Requirements

• Bachelors Degree and 5 or more years of experience in the Marketing area AND
• 5 or more years experience developing marketing strategies and executing on marketing campaigns

Preferred

• Strong understanding of agriculture and the agricultural industry.
• Exceptional writing, editing, proofreading and storytelling skills, with the ability to translate complex business and agricultural concepts into clear, compelling content.
• Experience developing content for diverse audiences across digital and traditional channels, including agents, producers and agricultural stakeholders.
• Experience managing social media, digital campaigns and content marketing initiatives, with knowledge of digital advertising, content management systems and emerging digital marketing trends.
• Strong project management and organizational skills, with the ability to collaborate effectively across cross-functional teams and senior leadership.
• Degree in Agricultural Journalism, Agricultural Communications, Agricultural Business, Marketing, Communications, Public Relations, or related field.
• Knowledge of crop insurance, risk management, agribusiness, or financial services supporting agriculture.
• Experience working directly with farmers, ranchers, agricultural organizations, or agribusinesses.
• Experience using analytics and marketing technologies to measure campaign effectiveness and optimize performance.

Benefits

• We offer competitive pay and comprehensive benefits for employees and their families. [Learn more about Total Rewards here.]