Director, Marketing & Communications

Responsibilities

• Manages, recruits, and develops staff of communication professionals, motivating them to perform to their fullest potential in support of individual, department, and corporate goals by challenging their capabilities and identifying opportunities for continued growth and increased responsibility.
• Identifies innovative ways in which to further engage member clinicians with CRICO’s available patient safety resources and insurance information.
• Leverages data to guide decisions and to measure the success of campaigns.
• Stays abreast of pending legislation and regulatory developments that may impact the organization or our members.
• Facilitates cross-departmental editorial advisory committee to ensure creation and dissemination of corporate content through various distribution channels, building awareness and engagement with CRICO’s patient safety educational resources by insured clinicians and the national Candello data collaborative.
• Partners with VP of Candello and staff to establish engaging marketing campaigns to promote their products and services to other malpractice insurers and in support of target sales metrics.
• Leads internal communication of CRICO’s strategic plan to drive staff understanding, engagement, and execution of strategic goals and objectives.
• Oversee the production of board materials and communications and serves as a strategic advisor on tone and positioning.
• Broadens CRICO’s reach as a national resource in patient safety and malpractice trends
• Leads media relations and crisis/issues communications, including developing and maintaining a crisis communications plan and serving as primary spokesperson liaison in coordination with senior management and Legal.

Requirements

• Bachelor’s degree in communications, marketing, business, or public health
• 10+ years of progressively responsible marketing and communications experience for nonprofit, corporate, and/or agency organizations, including at least 5 years of direct people and budget management and expertise managing cross-functional disciplines and related workflows
• Experience building, leading, and mentoring a team of advanced and highly creative employees
• Proven success at developing and implementing digital marketing and social media strategies to enhance visibility and engagement
• In-depth understanding of the health care industry, health care delivery systems, and medical malpractice insurance, including physician engagement, public relations, community health, and public affairs preferred
• Experience advising senior executives and developing executive and Board communications preferred
• Experience working within an insurance company preferred
• Superior management skills, including the ability to advocate for and manage budget priorities
• Innovative thinker, with a track record for translating strategic thinking into action plans and results
• Excellent writing and editorial skills